Grab a comfy seat, there are tonnes of interesting articles out there this week!

PPC NEWS

Google – Yahoo Collaboration Deal

http://www.seroundtable.com/archives/017393.html – Google to power many of Yahoo’s search ads

http://blog.searchenginewatch.com/blog/080612-183815 – Yahoo, Google Collaborate on Search Ads in the US and Canada

http://www.findresolution.com/2008/06/will-googleyahoo-deal-lead-to-increased.html – Will the Google/Yahoo deal lead to increased pricing?

PPC Weekly News

http://adcentercommunity.com/blogs/analytics/archive/2008/06/16/search-advertising-amp-analytics-your-single-most-important-metric.aspx – Bounce rate – the most important PPC stat

http://www.searchenginepeople.com/blog/small-business-ppc-26-mistakes-that-cost-you-money.html – Small Business PPC – 26 mistakes easily avoided

http://searchengineland.com/080618-082427.php – Landing page testing – how much can small/medium size websites copy with

http://adwords.blogspot.com/2008/06/landing-page-load-time-now-affects.html – Landing page load times now a feature in the Quality Score – NEW

http://adcentercommunity.com/blogs/advertiser/archive/2008/06/18/thresholds-vs-billing-cycle-day.aspx – Adcenter billing information – Useful for Account Managers

http://blogoscoped.com/archive/2008-06-19-n40.html Ever wondered what could happen if you fall prey to a phising email? Great blog about a “kidnapped account”

SEM NEWS

Google and Microsoft deals with Yahoo assessed – http://searchengineland.com/080616-064109.php

How long will Google dominate search – http://blog.wired.com/business/2008/06/could-google-to.html

Quoted! our very own Mr Ben Potter – http://searchenginewatch.com/showPage.html?page=3629974

SEO NEWS

Absolute Vs Relative linking – http://www.searchengineguide.com/stoney-degeyter/the-glory-of-absolute-linking-as-opposed.php

Are Google sitemaps important for SEO? –

http://www.seroundtable.com/archives/017415.html

Two good articles about the benefits and importance of internal linking and how to do it right – http://www.searchengineguide.com/scott-allen/the-importance-of-internal-linking.php
http://www.searchengineguide.com/stoney-degeyter/internal-linking-nofollow-and-link-block.php

An interesting blog post about optimising for telephone numbers – http://www.localseoguide.com/seo-for-phone-numbers/

CONTENT – Great article about how we read on the web – http://www.slate.com/id/2193552/

LINK& SOCIAL MEDIA NEWS

http://www.copyblogger.com/emotional-headlines/ – great emotive headline ideas from Copyblogger

http://whdb.com/2008/100-awesome-webmaster-blogs-by-and-for-women/ – 100 Awesome Webmasters Blogs by and for Women

http://newteevee.com/2008/06/16/video-to-drive-50-of-net-traffic/ – Video to drive 50% of net traffic

ACCOUNT MANAGER NEWS

http://www.searchenginejournal.com/5-reasons-why-your-google-traffic-might-have-dropped/7067/ – Reason why ranking may have dropped.

http://blogs.guardian.co.uk/technology/2008/06/10/google_uk_closes_in_on_90_market_share.html – Google increases UK market share.

http://www.seroundtable.com/archives/017446.html also see http://www.seroundtable.com/archives/017120.html – Can bad links damage ranking
s.