What are Leapfrogg reading this week i hear you cry!! I know you can’t wait any longer, so here is this weeks instalment of Industry news…..

PPC NEWS

http://www.rimmkaufman.com/rkgblog/2008/06/05/paid-search-market-share-may-2008/ – Paid Search Share Steady – May 08

http://blogs.msdn.com/livesearch/archive/2008/06/04/helping-you-search-and-give.aspx – Live Search helping you search and give! You’ve got to take your hats of to MSN – they are trying loads of different things to increase search volumes

http://searchengineland.com/080610-135800.php – Landing pages – part of the site, or part of the ad?

http://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/ = 34 strong calls to action

http://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/ = 3 simple steps to increase your ctr

SEO NEWS

Tips to make your pages load faster – http://rauru.com/2008/06/7-usability-tips-to-make-your-sites-load-faster/

Duplicate content tips from Google – http://googlewebmastercentral.blogspot.com/2008/06/duplicate-content-due-to-scrapers.html

How Google measures search quality – http://anand.typepad.com/datawocky/2008/06/how-google-measures-search-quality.html

10 localisation mistakes – http://blog.seoptimise.com/2008/06/top-10-fatal-localisation-mistakes.html

SEM NEWS

http://www.marketingpilgrim.com/2008/06/google-site-search-now-includes-custom-indexing-will-it-improve-your-google-rankings.html – Will using Googles New Site Search help your search engine rankings?

http://searchengineland.com/080611-093416.php – Google introducing new skip flash intro.

Link and Social Media News

http://www.seoco.co.uk/blog/2008/06/12/seomoz-penalised-by-google-for-web-20-awards/
– SEO Moz Penalised for Link Building Badges

http://blog.buzzoodle.com/index.php/2008/06/09/7-stupid-social-media-mistakes-are-you-making-them/ – 7 Stupid Social Media Mistakes – Are you making them?

http://www.lasikathome.com/index.html – A brilliant piece of link bait