Industry News – What are Leapfrogg reading this week? (3)

PHEW its HOT HOT HOT this week! Why not grab a cool drink from the fridge and catch up with this weeks HOT news!
PPC NEWS

http://searchengineland.com/080602-090000.php – Could this deal increase Live Search’s market share?

http://adlab.msn.com/Demographics-Prediction/DPUI.aspx – This tool looks rather interesting, although only a prediction tool but may prove useful

http://www.leadgenerators.co.uk/articles/sedemographics.php = Breakdown of search engine demographics

http://www.search-mojo.com/wordpress/?p=175 = 2 button landing page options

ACCOUNT MANAGER NEWS

http://www.toprankblog.com/2008/06/extending-seo-with-digital-asset-optimization/ – Optimising digital assets / multi media

http://www.searchenginepeople.com/blog/blackhat-seo-ethics.html – Discussion about black hat seo techniques

http://www.pronetadvertising.com/articles/empire-today-getting-your-customers-to-social-media-market-for-you67345.html – Article about tapping into social networks via creative marketing.

SEO NEWS

The future of Search Engines and Google in 5 years – http://www.slightlyshadyseo.com/index.php/the-future-of-seo-how-will-we-exist-5-years-from-now/

Sculpting PR using nofollows – http://blog.searchenginewatch.com/blog/080603-103358

Clarification from the big 3 about how they support robots.txt – http://searchengineland.com/080603-121100.php

Geo targeting websites with SEO – http://www.seomoz.org/blog/the-world-series-spidering-problem

SEM NEWS

The future of SEO – http://www.clickz.com/showPage.html?page=3629722

Why Jerry Yang (Yahoo) is holding out on the deal wit Microsoft – http://www.businessweek.com/technology/content/jun2008/tc2008063_964763.htm

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