Industry News – What are Leapfrogg reading this week?

Here at Leapfrogg we like to keep each other up to date with the latest news from within our specialised areas of Search Engine Marketing. Each week without fail the Leapfrogg specialists send me their top pick of news stories so that I can collate them and then share them with the whole team, making sure we all have our finger on the pulse of our industry.

We find this creates such a useful resource that we wanted to share it with you guys, so from now on I will be including you in on our weekly news round up.

Here is the first installment, I hope you find it as useful as we all do!

PPC NEWS – Is this Yahoo’s excuse for the increase in impressions? There seem to be so many “excuses” – new partners etc. – Are your contact forms hurting your PPC campaigns? – Live Search “cashback” – Slightly amended ad layout for Yahoo – Big mouth exposes digital marketing secrets!

SEM INDUSTRY – Debate on whether standards are necessary to train people in SEM – Latest in Yahoo / Microsoft takeover fun – Microsofts latest desperate moves to win war on Google – More on Yahoo/Microsoft


Don’t hire a butcher to do a bakers job part 2 –


How to rank as the original source for your content –

Yahoo may be interested in offers from Microsoft for a partial acquisition?? –

The duplicate content myth –

The tools of the trade –

A post and discussion by a web owner who has just launched a site and achieved success doing white hat SEO, article submissions, videos –

Site download speed tools –

How to use social media for keyword research, tools within social media outlets –

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