With some great content being posted by the wonderful staff here at Leapfrogg over the last couple of Friday’s, this regular post has had a break. The Frogg has been chomping at the bit to get back though so here goes with this weeks ‘word of the week’…

‘Natural’

No, not a description of the skin condition of our immaculate faces (!!) but how we describe the listings on a search engine results page (SERP, OK that’s two words this week!) that are not paid for. Imagine a Google results page; the listings you see on the right hand side and the one or two often featured at the top of the page (in the section labelled ‘Sponsored Links’) are part of the Adwords program whereby advertisers pay for placement.

On the other hand, the ‘natural’ or ‘organic’ results are those on the left of the page, whereby websites are ranked according to a number of factors associated with the website itself (‘on the page’) and external factors (‘off the page’).

Have a great weekend!

And if you haven’t had a chance, check out our ’12 days of SEO Christmas’ video