Search Marketing Word of the Week (13)

It’s late on Friday afternoon and a cold pint of Guinness is calling so I’m going to keep this pretty quick!!

Our word, or in actual fact, phrase of the week is…

‘On the page’

So what does it mean? Well, search engine optimisation can be loosely broken down into two main parts; what you do to the website itself (‘on the page’) and what you do away from the website to increase its exposure (‘off the page’). I’ll explain…

‘On the page’ covers how the actual website is optimised both technically and in terms of content. Therefore, coding, navigation, URLs, Meta tags, copy and more recently the optimisation of ‘rich’ media content, such as video and audio are covered by ‘on the page’ optimisation. A good SEO will also focus upon usability as part of this process.

On the other hand, ‘off the page’ SEO incorporates a number of different techniques aimed at increasing the number of visitors to a website, not just by ranking high in the ‘natural’ search engine results but also through other means, such as links on other good quality, relevant sites, activity in social media (blogs, forums, etc) and online PR.

Have a marvelous weekend!

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