Search Marketing Word of the Week (9)

Firstly, the Frogg would like to apologise for his absence last week; he had already jumped ship and made his way to the far reaches of the pond for a weekend of rest and relaxation before I could catch him for the weeks letter!

Have no idea what I’m talking about? There is a purpose to this regular post.

Anyway, away with this weeks letter please…


OK, let’s go with ‘Feed’

This is content which is automatically delivered to a website via a particular piece of software or program.

A good example is a news feed; in fact, have a look on the Leapfrogg site for a new service we have recently introduced in partnership with The Press Association whereby bespoke news content can be delivered to a website every day. The advantage of such content is in keeping your target audience interested and therefore returning to your site over and over again. An element of trust is developed in the fact your site offers reliable, up to date information.

Have a good weekend!

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