Yes, it’s a sign; however this sign serves a purpose not simply to provide a company name and contact details, but to provoke a reaction. Call it art that generates a buzz and encourages people to talk, but it is this buzz that found me photographing, uploading and appropriately tagging it on a content sharing network and blogging about it.
Suddenly Sussex Scaffolding has a heightened level of exposure, (it’s just a shame they didn’t include their url), but the crux of the matter is this – Generating a spark to ignite ones imagination and spread your message virally can be so simple that you might even bypass it altogether.
However, regardless of your on or offline marketing budget, this example proves that a good idea, in the right place, can get people talking and doesn’t have to cost the earth…
