An introduction that Cilla Black would be proud of… My name is Simon Dance and I reside in my hometown of Brighton, after some four years living in arguably the North East’s greatest city – Newcastle. Of predominance, my interests lay within online media in addition to design, contemporary art, reading business biographies and cooking.

As a new member of the team here at Leapfrogg I will be involved in the implementation of link and social media campaigns for all our clients in line with the evolution of algorithms and development of social media platforms. The current climate of search marketing dictates a continual creative approach in not only stimulating brand awareness but also custom in this increasingly competitive marketplace.

I join Leapfrogg with a passion for new media, having successfully run a number of websites and online businesses over the last five years and it is this passion -or call it an obsession- that sustains my excitement for the Internet. With a mentality of “I wonder what will be uploaded tomorrow”, I am most looking forward to getting my teeth into our client’s campaigns, and as part of the new division I aim to use my existing experience within online PR and social media to provide effective and efficient campaigns for our clients that are heavily driven by research.