The latest retail, eCommerce and digital marketing news, opinion, tips and advice from the Leapfrogg team.
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Top tips for moving your business online
Due to the impact of COVID-19 a huge number of independent brands who are traditionally wholesale are rushing to take their business online. As retail shops remain shut across the UK those brands with an online presence have been able to…
A look at the future of influencer marketing
In 2019 we witnessed some wobbles and uncertainty in the influencer world, so what can we expect in 2020 when it comes to influencer marketing? Firstly let’s take a look at what happened in 2019………………. Is the…
Preparing for the festive season
If you are a retail business then I’m sure plans are well under way for the upcoming festive season. As a smaller, boutique retailer there is often a great deal at stake around this time of year, you have huge competition and it’s hard…
How to build trust as part of the customer experience
Would YOU buy from someone that you just didn’t trust? One of the foundations of excellent customer experience is trust. Consumers are savvier, more unpredictable and increasingly ethically minded these days especially when it comes to…
Customer experience needs to be exceptional as standard
Customer experience has been at the forefront of retail marketing for years, but 2019 brings a new shift for all brands. Exceptional customer experience is no longer an optional extra for retailers, it should be a given. Giving your…
Do you have your Christmas 2018 Strategy in place?
As we sit in a baking hot office in the middle of another heat wave, we long for cold winter nights, wrapped up by the fire, sipping mulled wine and snuggling under a thick duvet. You might think it’s too soon to start thinking about…
5 Top Tips to Tackle GDPR
GDPR can be a little daunting, especially to small businesses that don’t have the resource to analyse and implement a compliant procedure. There is so much information out there it’s hard to define what needs to happen. However, the…
Onwards and Upwards
And just like that January was over, we’re all eating pancakes and love is in the air! It’s safe to say that it’s been a bit doom and gloom in the world of retail last month. Looking back at 2017 in a haze as many retailers (but not…
Using Christmas 2017 trends to grow sales
As well as keeping on top of developments in retail strategy, our many years living and breathing retail has made the Leapfrogg team keen design trend spotters. Although not always relevant to a consistent or seasonal product strategy,…
How retailers SHOULD mention the C word (Christmas) right now!
If you’re a regular to our blog you’ll know we preach Christmas planning every year! However with the growing popularity of Black Friday, and savvy shoppers starting their Christmas buying earlier every year planning your Christmas and…