Ben Potter

Commercial director

I’ve been with Leapfrogg since the company started out in 2003. Initially, my role encompassed sales, marketing, account and project management. My main focus these days is to oversee all commercial activity and working with the board on strategy.

Having spent almost a decade in the digital marketing industry I have a wide and extensive knowledge covering online strategy, SEO, paid search, web technologies, social media, content, analytics and e-commerce.

My favourite premium/luxury brand(s)

  • Clothing wise, I’m an absolute sucker for anything Reiss, Paul Smith and especially Ted Baker
  • Audi…one day I will own an R8!
  • I wouldn’t function without my iPhone. Nothing rivals Apple in the beauty of their technology

My favourite place(s) in the world

  • The unspoilt beaches of Thailand, the Garden Route in South Africa and the beach bars of Ibiza have all captured my heart in different ways over the years
  • Hove lawns on a summer’s afternoon with friends, ice cold premium beer and a BBQ

My biggest indulgences

  • Fine cheese and red wine, Thai food, vinyl, Bruce Springsteen and vastly over-priced golf equipment…I am the definition of ‘all the gear, no idea!’