Optimising a website from the ground up is integral to any digital marketing strategy. My role ensures we deliver strategic on-page solutions bespoke to the needs and goals of our clients.  As a discipline leader, I am involved in pitching to new clients, as well as mentoring natural search consultants to ensure website structure and navigation is logical and intuitive, technically sound, fully accessible to the search engines and content is created and optimised for both search and users.

I’ve worked at Leapfrogg since 2006 and because of my past usability experience, my input ensures that sites are not only technically optimised to increase natural traffic, but that the sites we look after offer a great user journey to drive up conversion rates and revenue.

My favourite premium/luxury brand(s)

• Molton Brown – I’m frequently popping in to smell their goodies
• Le Creuset – I’m a huge fan of cooking and Le Creuset has made the functional beautiful
• Selfridges – everything you could ever want under one roof and once you’ve finished shopping, you can have a glass of wine to celebrate your purchases!

My favourite place(s) in the world

• I have to say Guernsey – not least because it’s such a beautiful little place but because it’s my home island and where a lot of my beautiful friends and family still live
• Other than that, anywhere calm, sunny and near the sea

My biggest indulgences

• Good food, eating out, cooking, red wine, home and kitchenware
• My biggest one-off indulgence has to be my super comfy corner sofa