My role at Leapfrogg involves the management of paid search campaigns, from strategy and set up, to ongoing analysis and optimisation across a number of search, display and social media platforms. My love for numbers goes hand in hand with paid search and I am fascinated by the multi-channel element of retail and how different channels work together to deliver powerful customer experience, sales and retention.

My favourite premium/luxury brand(s)

• From a fashion point of view I love Paul Smith, Diesel and Jean-Paul Gaultier
• Nike rule the roost in sport
• Watching Michael Schumacher as a child has led to a love for Ferrari
• I’ve also developed a love for premium lager, Oranjeboom being my favourite

My favourite place(s) in the world

• Ibiza is the island that has it all, it’s simply stunning
• I would love to go and see San Francisco, New York, Brazil and Dubai however you cannot beat the home comforts of your own bed and living in this beautiful city of Brighton!

My biggest indulgences

• Being a northern lad you can’t have enough gravy on your plate
• You can’t beat Coca-Cola on taste and is a great example of a daily indulgence – even though we all know how bad it is for you!
• I also have to say biscuits – we get through a lot of these in the Leapfrogg office and Nick Dodd is our resident biscuit supplier