My paid search career began after completing a degree in artificial intelligence more than six years ago and I have been with Leapfrogg since early 2007.  As the paid search discipline leader, I have strategic and hands on input into the direction, creation and optimisation of all Leafrogg’s paid search campaigns.

I am a self-confessed data geek and I’m at my happiest when I’m interrogating the numbers to discover insight that helps improve ROI and drive more sales. I believe that paid search can be both functional as well as creative and I’m constantly exploring new ideas and opportunities that keep our clients one step ahead of the premium retail curve.

My favourite premium/luxury brand

• Apple – they have turned producing aesthetically beautiful and technically brilliant products into an art form and have led a generation into “buying” into a brand that a previous generation had all but forgotten about

My favourite place(s) in the world

• My home – I’m renovating an old cottage in the beautiful East Sussex countryside with my husband
• My local – one of my wedding venues and one of the best pub gardens in the country, with breath-taking views over the South Downs

My biggest indulgences

• My iPhone4 – goes everywhere with me and does everything – I’d be lost without it
• Spoiling my friends and family with ridiculously indulgent dinner parties