Paid search is highly targeted because you choose the keywords to bid on, cost effective because you only pay for visitors who click on your adverts, and offers maximum flexibility because you choose where, when and how your adverts are displayed.
Leapfrogg combines years of experience in managing retail campaigns with leading optimisation and attribution technology, to deliver paid search and remarketing strategies across search engines and social networks.
In setting up your paid search campaign, we analyse your target audience, your products and competition, whilst looking at how paid search can support other tactical activity, such as sales and promotions. We’ll then work with you to create highly engaging adverts based on your USP’s and key messages, whilst optimising landing pages to maximise conversion rates from paid traffic.
On an ongoing basis, advanced, rule based automation and attribution tools, managed and monitored by our experienced paid search team, continuously monitor, test and optimise performance. Added functionality, such as stock system alignment, ensures money is not wasted and customer experience enhanced.
To learn more about paid search marketing and how it can be used to increase brand exposure and sales, get in touch and speak to an experienced member of our team.