Discover everything you need to know about your customers to deliver them a relevant and personalised experience.
Behind every piece of data, there are human beings with real motivations, desires, values, needs and expectations. Our unique research methodology and proprietary tools build a complete picture of your customers and what they expect of you, leading to more informed decision making and relevant digital experiences.
We use a combination of data, quantitative and qualitative insight to help you understand:
- Who they are
- How much they are worth to you
- What they want from you
- How they will engage and shop with you in the future
Essentially, we provide a blueprint for the perfect customer experience.
We use a range of tools and methods including:
- Transactional analysis
- Behavioural analysis
- Focus groups
- Online surveys
- The Leapfrogg Premium Panel
- The Leapfrogg Customer Intelligence Index
We use a combination of the above to segment and profile your customer base and give you the tools and process to use that insight effectively.
Speak to us now about how we can help you really understand your customers and how to deliver the experience they want from you.