The Customer Intelligence Index


Understand where your gaps in customer data and insight are

As retail specialists, we regularly witness the gap between how well premium brands think they know their customers – and the truth. Ill-informed objectives, misaligned marketing strategies and the failure to meet customer expectatioTns, often come as a result.

To help combat this, we built the Customer Intelligence Index in partnership with CRM experts, rais.

The Index allows you to:

  • Benchmark your data and insight capabilities against other retailers
  • Uncover opportunities to improve your understanding of customer behaviours and preferences
  • Pinpoint areas of focus, helping to build a business case for investment in customer insight

After answering a series of questions, we will share your score with you and a number of recommended actions to improve customer intelligence.

Read more about customer intelligence here.