Understand where your gaps in customer data and insight are
As retail specialists, we regularly witness the gap between how well premium brands think they know their customers – and the truth. Ill-informed objectives, misaligned marketing strategies and the failure to meet customer expectatioTns, often come as a result.
To help combat this, we built the Customer Intelligence Index in partnership with CRM experts, rais.
The Index allows you to:
- Benchmark your data and insight capabilities against other retailers
- Uncover opportunities to improve your understanding of customer behaviours and preferences
- Pinpoint areas of focus, helping to build a business case for investment in customer insight
After answering a series of questions, we will share your score with you and a number of recommended actions to improve customer intelligence.
Read more about customer intelligence here.