Web Copywriting

Engage your audience, increase conversions and develop authority with our high quality web copywriting

Leapfrogg write website copy aimed at engaging your audience and converting visitors into customers. Broadly speaking this includes two main types of content; web copy and everything else! Web copy is written to create a great first impression for visitors arriving at your site leading to increased conversion rates, whilst at the same time seeding the keywords that are essential to search engine rankings.

‘Everything else’ covers any other form of copy that seeks to enhance user-experience and develop authority, such as news, articles, whitepapers and reference material.

Web Copy

Any page on your website that a visitor lands on has just a few seconds to create an impression and therefore encourage the visitor to stick around. In understanding your business, brand, tone of voice and buzzwords, our expert copywriters will create copy that engages the visitor. They will also incorporate relevant keywords that are essential in not just improving search engine rankings, but also in allowing visitors to make the immediate connection between what they’re looking for and what you’re offering.

Other types of copy

To compete online you need to offer your target audience help, advice, thoughts and opinion. Articles, eBooks, white papers, press releases, reference material, resources, buyer’s guides, news and blogs help your target audience understand your offering, aid their purchase decision and build trust. Great content also encourages other sites to link to you therefore contributing to improved search engine rankings.

Our creative people can help in building ideas, writing content and marketing this content as part of your digital marketing strategy.

What’s involved?

Website optimisation projects typically involve Leapfrogg researching and selecting appropriate search terms before subtly incorporating them into highly engaging copy. This is aimed at improving natural search engine positioning but more so to ensure visitors engage with your website and are therefore encouraged into an act, such as making a purchase or submitting an enquiry.

On an ongoing basis, and as part of a structured search-led, digital marketing strategy, Leapfrogg can write press releases, articles, news, blog entries and any other form of content that will be useful to your target audience.