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Social Media
Facebook, LinkedIn, Twitter, blogs, forums and review sites; you know you need to get involved but don’t know where to start. Allow Leapfrogg’s social media team to help.
Social media can be used to engage your customers at every stage of the buying cycle. By conversing with prospects and customers through social media you can widen your reach, enable you to gain insight into your customers needs and improve communication and customer service. But you can’t just jump in; a strategy needs to be based on research, training and appropriate metrics to measure success.
Research
We’ll work with you to understand your prospects and customers; the websites they visit, the conversations they are having and the people influencing their purchasing decisions. At this stage we will set benchmarks and targets for social media activity, as well as get you going on our buzz monitoring tool.
Training and implementation
Connecting with your audience through social media must be genuine. That means it has to come from you. Once the most appropriate social media tools and techniques have been established, we will deliver bespoke training and support, as well as working with you to implement the use of social media tools into the fabric of your organisation by reviewing, or establishing, policies and processes.
Reporting
The benchmarks and targets agreed at the research stage will be regularly monitored and reported back to you, as well as regularly reviewing progress and new opportunities.
