Leapfrogg Digital MarketingDigital marketing help and advice for aspirational brands

01273 322830

enquiries@leapfrogg.co.uk

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Paid Search

Instant search engine positioning with full control and maximum flexibility

Paid search, also known as pay-per-click, offers an almost immediate search engine presence. It is highly targeted because you choose the keywords you want to bid on, cost effective because you only pay for visitors who click on your adverts and also offers maximum flexibility because you choose where and when your adverts are displayed. It is therefore the ideal tool for testing new markets, launching new products and running promotions where control and flexibility are required.

We understand that achieving ROI from paid search marketing is determined by the following:

• Detailed analysis of the market
• Targeting the right geographic/demographic
• Selecting the right terms to bid on
• Writing relevant and engaging advert copy
• Directing visitors at pages that have the ability to convert
• Ongoing analysis and optimisation

Leapfrogg set up and manage paid search campaigns in line with best-practice guidelines to ensure the highest possible return on investment (ROI). All members of our team are Google and Microsoft qualified.

Want to learn more? Get in touch. We promise not to ribbit on! Just clear talking and an honest appraisal of what Paid Search can do for your aspiring brand.