Website Optimisation

Increase your search engine visibility, improve user-experience and drive up conversion rates

Website optimisation is not only concerned with making your website better for search engines; it is concerned with making your website better! Leapfrogg’s ‘wide-eyed’ approach to site optimisation is aimed at improving search engine rankings but also at making your website a more useful resource to your target audience, as well as delivering an intuitive user-experience leading to increased conversion rates.

Search engine optimisation is not enough

Search engine optimisation, in the strictest sense, is concerned only with improving a websites ranking in the natural search results. High rankings however are worthless if your site fails to engage and convert the visitors that may come to it as a result of a ranking.

Online success therefore comes as a result of having a website that people want to spend time on, interact with and link to. If your site offers a great resource centre, buyers guides and a regularly updated blog it is an infinitely more useful and marketable resource than if you offer nothing more than information on your core product or service.

So what does website optimisation involve?

Website Optimisation begins with the experts at Leapfrogg building an understanding of your target audience and your business objectives. Based on this analysis we will project manage a site optimisation project covering consultancy in site architecture, search term analysis, web copywriting, usability and technical considerations, such as coding and hosting. We may even go so far as recommend changes to page layout and design.

In addition, Leapfrogg identify the various different ways in which value can be added to your website with the creation and optimisation of various different media including images, pdf’s, and video and audio, which are increasingly featuring in search results.

The Leapfrogg approach

No two businesses are the same so our solutions are completely bespoke. Transparency is also integral meaning you see and sign off every recommendation made by the Leapfrogg team. We adopt no tricks, no cheats, no spam; you see exactly where our time, and your money, is being spent to make tangible, value adding enhancements to your website.