Social Media

Facebook, LinkedIn, Twitter, blogs, forums and review sites; you know you need to get involved but don’t know where to start. Allow Leapfrogg’s social media team to help.

Social media can be used to engage your customers at every stage of the buying cycle. By conversing with prospects and customers through social media you can widen reach, improve communications, develop killer customer service and gain insight into your customers needs. But you can’t just jump in; a strategy needs to be based on research, training and appropriate metrics to measure success.

Research
We’ll work with you to understand your prospects and customers; the websites they visit, the conversations they are having and the people who influence their purchasing decisions. At this stage we will set benchmarks and targets for social media activity, as well as set you up on our buzz monitoring tool.

Training and implementation
Connecting with your audience through social media must be genuine. That means it has to come from you. Once the most appropriate social media tools and techniques have been established, we will deliver bespoke training and support, as well as working with you to implement the use of social media tools into the fabric of your organisation by reviewing, or establishing, policies and processes.

Reporting
The benchmarks and targets agreed at the research stage will be regularly monitored and reported back to you, as well as efforts made to link social media activity back to ROI.

Social media is perhaps the single biggest differentiator to a successful digital marketing strategy in 2010 and according to Neilson is now a more popular way to communicate than email. It’s time to get involved.

Want to learn more? Contact us for a chat. We promise not to ribbit on! Just clear talking and an honest appraisal of what digital marketing can do for you.