News Feeds

Publish fresh news content to your website to increase traffic and develop authority

Through Leapfrogg’s partnership with The Press Association we deliver a tailored news service defined by you and specific to your target audience. By leaving the creation of content to news-gathering experts your staff have more time and budget to concentrate on other business activities.

The value of unique content

Regular, bespoke news content ensures your site remains dynamic, fresh and unique. This, in turn, can increase the number of new visitors to your site, encourage repeat visits, and allow you to develop authority. In addition to this, it will also encourage other sites to link to you therefore aiding search engine rankings.

How it works

A content coordinator at The Press Association will work with you to define your specific requirements and come up with a news brief. Editors will then write bespoke news content every day from the very heart of the UK media industry. It can be delivered at regular intervals by ftp, SFTP or email. Content can even be tagged by topic or keyword. Links to internal or external site pages can also be built in to the feed.

Where we come in

We add expertise in identifying and ensuring content is consistent with your digital marketing strategy. Keywords are an important consideration in writing your news content so we work with writers to ensure keywords are included naturally in the copy. On an ongoing basis the service is continually reviewed to ensure that your product remains fresh and relevant to your target audience.

The tailored news feed service is delivered in partnership with the Press Association.