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Link Building
Build relationships, increase visibility and improve search engine rankings
Where search engines are concerned links act rather like votes. ‘Link popularity’ is a measure of the quality and relevancy of these ‘votes’. In theory, more incoming links to your site will lead to improved search engine rankings.
But link building campaigns are not only concerned with rankings. Widening visibility, driving ‘referral’ traffic, developing your brand and building relationships with other businesses are also objectives of our link popularity development campaigns.
A great site attracts links
Success in link building is firstly concerned with ensuring you have a solid base to work with; a site that people want to spend time on, interact with and link to. Therefore, a good starting point for link building is often website optimisation where we can work with you on the planning, creating and integrating content on your site that will enhance user-experience and develop authority, therefore attracting links naturally.
Our approach to link building
With an optimised and therefore marketable website in place, Leapfrogg adopt a ‘manual’ approach to a link building strategy avoiding automated tools and paid link programs. Beginning with submissions to the best in online directories we move on to researching industry bodies and organisations before identifying sites offering complementary goods and services whereby a mutually beneficial relationship can be established.
How not to approach link building
Ask yourself this. If you were contacted by a company you had never heard of requesting that you effectively endorse their business by linking to them, would you do it? If the answer is ‘no’, you are not alone. These days, link building involves a great deal more creativity than simply sending out impersonal emails using an automated tool. Careful research, assessment and the offer of incentives, such as free offers and product trials, stand a greater chance of success in building links.
