Natural Search

Improve your search engine presence, increase targeted traffic and build your brand with an ethical search engine optimisation strategy

‘Natural’ search, often called ‘search engine optimisation’ (SEO), refers to having your website listed in the non-paid area of a search engine results page (SERP) where studies have shown the majority of search engine users click. Leapfrogg has many years of experience in managing successful ‘natural’ search engine optimisation campaigns that have consistently delivered outstanding ROI for our clients.

A multi-disciplined approach

In many ways a search engine is looking for the exact same things you are when navigating the web; trusted, good quality websites with great content that serve a need. This means that, despite what some might say, there are no magic formulas to achieving a strong and sustainable search engine presence. We recognise that success requires experience and a multi-disciplined approach covering expertise in technology, marketing, usability and copywriting. This is why Leapfrogg employ a team of dedicated experts in each of these areas.

What’s involved?

Broadly speaking Leapfrogg look at two key areas; website optimisation focussing on information architecture, design, layout, keyword analysis, the creation of engaging copy, value-adding content and user-experience. Following work to the website, Leapfrogg deliver an integrated digital marketing strategy to strengthen your search engine presence, widen reach, differentiate your from the competition and ultimately, build your brand. This will include link building, social media marketing, online public relations and digital content, such as video.

Search engine results are changing

Have you noticed how search results on Google are increasingly being seeded with shopping listings, images and videos? This is called ‘blended search’ or in Google’s case Universal Search with the aim being to create a richer and more fulfilling experience for search engine users. Therefore, creating content in various different formats, such as video is fast becoming essential in not only communicating effectively with your audience but also in establishing a presence on the major search engines. We can work with you to create interesting and engaging content in many different formats.