Services

A ‘wide-eyed’ approach

Because your target audience is increasingly dispersed online, doing a lot more than simply searching, it means that you have to work a lot harder to reach them. So whilst ‘search’ will be at the heart of your digital marketing strategy Leapfrogg’s ‘wide-eyed’ approach seeks to go beyond search engines to connect you with your audience wherever and however they are spending their time online.

So what’s involved?

Our vibrant team of professionals have many years of experience in managing ‘Natural Search’ campaigns where the first objective is to optimise your website focusing on three key areas; technical considerations, content and usability. Building on the foundations of this website optimisation project Leapfrogg combine link building, social media marketing, digital content and online public relations to strengthen your search engine presence, widen your reach, differentiate you from the competition and ultimately, build your brand.

In addition to this, our experts have extensive experience in managing Paid Search campaigns, a highly effective and measurable marketing tool on its own but working particularly well in tandem with ‘Natural Search’.

And there’s more…

In addition to that, we have recently introduced customer retention consultancy aimed at increasing your level of repeat business, as well as affiliate marketing, advice on running online competitions, developing tools and widgets, and creating online slideshows and presentations.