Latest news, opinion, tips and advice from the world of digital marketing, online retail and ecommerce from the Leapfrogg team.
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Client / Agency relationships – the evolution continues…
As we enter the last quarter of the year, much continues to change in the world of search - technically ...Read more →
One simple question to ask yourself when assessing the validity of a search marketing tactic
Last week, my latest article was published on the Econsultancy website. It explores SEO payment models that buyers need to seriously ...Read more →
Essential e-commerce features & functionality to drive great customer experience (part 1)
To prosper in a complex, competitive and fast paced market, retailers must deliver a superior and fulfilling customer experience, consistently ...Read more →
Messing about on the river
Last Thursday the ‘froggers’ went on a little summer jolly to Barcombe Mills to mess about on the river and ...Read more →
A summary of great client results in Q2
What’s happened to 2012? Bleak weather, bleak economic conditions, some light relief courtesy of the Olympics, but otherwise an air ...Read more →
Ten great examples of ecommerce product page functionality
Product pages are an extremely important part to any ecommerce site. Often they will be the only view and experience ...Read more →
A great example of a premium shopping experience
With the imminent arrival of our first baby, myself and my husband have been finally getting round to decorating the ...Read more →
The importance of customer insight to search strategy
How well do you think you know your target audiences? Do you know why they love your brand? Do you ...Read more →
The agency vs in-house conundrum…the impact of Google Panda on staff resourcing
The downturn of the last few years has inevitably led brands to scrutinise every pound spent on marketing. In some ...Read more →
Event: Multichannel marketing for premium retailers
Retailers need to integrate online and offline marketing activity to succeed in the current tough economic climate. Today’s savvy consumers ...Read more →