As a copywriter or journalist, pitching your content is something you either enjoy or tolerate doing – and unless you have someone to consistently do this task for you - you have to do it.
So, if you have to pitch your own work (which I think you should, as representation of your labour expresses your [...]

In the world of digital marketing, content is very much king. Distributing your content via other websites will not only provide you with increased reach, exposure and traffic but it will also help support your brand and garner all-important links back to your site.
This syndication of content is all very good, however it is crucial [...]

Crafting a detailed and well researched blog schedule doesn’t take the spontaneity out of blogging, so don’t panic. What it does, however, is help you plan a bespoke content agenda that houses everything from product launches and promotions, to useful ‘How to’ guides and ‘What’s on’ recommendations; all of which will not only reinforce your [...]

Web copy is a far more difficult than it looks. Tone, style and brand consistency are of course fundamental to fulfilling a brief, but it’s growing increasingly common for clients not to know what tone they want. Throw search terms into the mix and you have the recipe for potentially bad copy!
What we recommend is [...]

As a self-confessed-guilty-as-charged-blame-it-on-the-parents ‘scanner’ of any online content that I encounter, you’d hope that, as an online copywriter, I make my copy as concise and engaging as possible, right?
Well, that’s my intention anyhow. To be honest, I don’t actually blame my parents at all. Not once do I recall a moment when they forced me [...]