As we draw towards the end of 2009, we thought it would be useful to compile a list of the most useful articles from the Froggblog written by our team of experts over the course of the last 12 months. It is by no means a definitive list of the key events of 2009 (there [...]

I’m not sure why it always surprises, shocks or baffles me when people don’t understand that website copy is not there purely for search engines. What is there not to understand? Only visitors will convert into hard cash, not search engines. Therefore, copy should be optimised for both search engines and visitors. It’s not a [...]

Hands up please those of you who’ve subscribed to a highly anticipated newsletter, to then be let down by its content? Worse still, receive a newsletter with content aimed for a different target audience (FYI: I have often received promotions for women’s wear since subscribing to a very large, online fashion retailer). Both outcomes are [...]

As a copywriter or journalist, pitching your content is something you either enjoy or tolerate doing – and unless you have someone to consistently do this task for you - you have to do it.
So, if you have to pitch your own work (which I think you should, as representation of your labour expresses your [...]

In the world of digital marketing, content is very much king. Distributing your content via other websites will not only provide you with increased reach, exposure and traffic but it will also help support your brand and garner all-important links back to your site.
This syndication of content is all very good, however it is crucial [...]