As we draw towards the end of 2009, we thought it would be useful to compile a list of the most useful articles from the Froggblog written by our team of experts over the course of the last 12 months. It is by no means a definitive list of the key events of 2009 (there [...]

Yay, Christmas is around the corner! For most of us, a very happy time of year, full of lovely food, the odd drink(?) and the most exciting bit for me, PRESENTS!!
This Christmas is set to be a record breaking year for online sales.  Recent research by Kelkoo forecasts that 20% of Christmas shopping in the [...]

I’m not sure why it always surprises, shocks or baffles me when people don’t understand that website copy is not there purely for search engines. What is there not to understand? Only visitors will convert into hard cash, not search engines. Therefore, copy should be optimised for both search engines and visitors. It’s not a [...]

What are bounce rates and how do they affect me? I hear you ask…
Well, for starters, Google Analytics defines a bounce as any visit where the visitor arrives on a site and views only one page before they exit. So, in the eyes of a search engine, high bounce rates are a good indicator of [...]

I have just finished reading “2003 Called; They’d like their URL structure back” and must say that I fully agree with Rae’s advice. Whilst it was nice to reminisce back to SEO in 2003 (I was just-a-learning back then), this is something that I think should be cleared up.
The issue of URL structure is still [...]