From time to time, our clients will decide to take their entire digital marketing strategy, or perhaps certain activities, in-house. As an agency we have no problem with this. We accept that relationships built on transparency and trust will inevitably see some clients learn enough from our team, and develop the confidence, to eventually feel [...]

As this is our first post of 2010, I’d like to welcome you back and wish everyone a very Happy New Year!
And what a start to the year it has been. Wherever I turn recently I am being bombarded with news that many of the UK’s largest retailers enjoyed a roaring, and in some cases, [...]

As we draw towards the end of 2009, we thought it would be useful to compile a list of the most useful articles from the Froggblog written by our team of experts over the course of the last 12 months. It is by no means a definitive list of the key events of 2009 (there [...]

Yay, Christmas is around the corner! For most of us, a very happy time of year, full of lovely food, the odd drink(?) and the most exciting bit for me, PRESENTS!!
This Christmas is set to be a record breaking year for online sales.  Recent research by Kelkoo forecasts that 20% of Christmas shopping in the [...]

I’m not sure why it always surprises, shocks or baffles me when people don’t understand that website copy is not there purely for search engines. What is there not to understand? Only visitors will convert into hard cash, not search engines. Therefore, copy should be optimised for both search engines and visitors. It’s not a [...]