Please note, this post was written by Catherine Pryce before she left the company.
What is buzz monitoring?
A buzz monitoring tool allows you to quickly identify where your brand name is being mentioned online and by whom. The same tools can be used to track keywords associated with your products, services or competitors, as well as [...]
Archive for the ‘Tips and tit-bits’ Category
A quick introduction to buzz monitoring
By admin, 29 March 2010, 9:22 am
Google AdWords Search Funnels: how they can help your paid search campaigns
By andy.miller@leapfrogg.co.uk, 25 March 2010, 10:00 am
Hi I’m Andy, currently on an internship at Leapfrogg but due to join full time. I haven’t got a profile quite yet but that hasn’t stopped me contributing to the blog with a look at one of Google’s latest releases, Adwords Search Funnels…
Google is on fire at the moment. Not only have they recently added [...]
25 questions to ask yourself before taking digital marketing in-house
By Ben Potter, 10 March 2010, 10:53 am
From time to time, our clients will decide to take their entire digital marketing strategy, or perhaps certain activities, in-house. As an agency we have no problem with this. We accept that relationships built on transparency and trust will inevitably see some clients learn enough from our team, and develop the confidence, to eventually feel [...]
Why preparation is integral to success in digital marketing
By Ben Potter, 22 February 2010, 1:19 pm
Just before Christmas I had the honour of being best man to one of my life long friends. Of course with that honour came an equal measure of paralysing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man [...]
A great example of real time response in social media
By admin, 2 February 2010, 10:10 am
Please note, this post was written by Catherine Pryce before she left the company.
What is the appropriate response time for a brand to get back to you through a social media channel, such as Twitter or Facebook? What are your expectations as a prospect, an existing customer having a rant or a brand advocate?
On this [...]
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