From time to time, our clients will decide to take their entire digital marketing strategy, or perhaps certain activities, in-house. As an agency we have no problem with this. We accept that relationships built on transparency and trust will inevitably see some clients learn enough from our team, and develop the confidence, to eventually feel [...]

Just before Christmas I had the honour of being best man to one of my life long friends. Of course with that honour came an equal measure of paralysing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man [...]

What is the appropriate response time for a brand to get back to you through a social media channel, such as Twitter or Facebook? What are your expectations as a prospect, an existing customer having a rant or a brand advocate?
On this occasion my focus is on Twitter. Although these questions apply to all social [...]

Last time I introduced you to the concept of personalised search, explaining what it is and why it has been introduced by the big search players, namely Google. In this follow up post I explore some of the things you need to consider and actions you need to take to ensure your digital marketing strategy [...]

As you may have noticed in recent times, when conducting searches across the major engines the results you are presented with are looking very different to those of a few years ago. Thanks to the innovative attempts of big players such as Google and Bing to provide the richest, most varied and in particular most [...]