With ever-increasing competition online and the demand to deliver a multi-channel shopping experience, online retailers have a never ending list of actions they need to take in implementing a successful digital marketing strategy.
Add to that the growing sophistication in how search engines display their results; the introduction of blended search, personalised search, social [...]

In my recent quest to introduce you to the latest developments shaping how search engines display their results I have already talked about personalised search and social search. This time, I’m turning my attention to perhaps the most exciting (and potentially game-changing) development; real-time search.
What is real time search?
First off, ‘real time’ refers to something [...]

Please note, this post was written by Catherine Pryce before she left the company.
Social media done properly can increase brand advocates (fans and followers), sales and brand visibility. However, when a social media campaign backfires it can leave a bitter taste with prospects and customers for a long time after, therefore having a potentially damaging [...]

Please note, this post was written by Catherine Pryce before she left the company.
Last time, I introduced you to the idea of buzz monitoring where companies can use tools, such as Radian6, to quickly identify where their brand name is being mentioned online and by whom. Such insight is invaluable as consumers are increasingly willing, [...]

Please note, this post was written by Catherine Pryce before she left the company.
What is buzz monitoring?
A buzz monitoring tool allows you to quickly identify where your brand name is being mentioned online and by whom. The same tools can be used to track keywords associated with your products, services or competitors, as well as [...]