From time to time, our clients will decide to take their entire digital marketing strategy, or perhaps certain activities, in-house. As an agency we have no problem with this. We accept that relationships built on transparency and trust will inevitably see some clients learn enough from our team, and develop the confidence, to eventually feel [...]
Archive for the ‘Social media’ Category
25 questions to ask yourself before taking digital marketing in-house
By Ben Potter, 10 March 2010, 10:53 am
Premiership football clubs should be tackling social media (but not relying on it)
By Matthew Crick, 9 March 2010, 9:28 am
Well, the day has finally arrived. I have a valid excuse to write about football and my job. These two cherished subjects were always going to collide at some point; similar to a Shawcross-Ramsey tackle, but instead breaking my silence.
My statto-like obsession with football over the years hasn’t just been with events that unravel on [...]
Why preparation is integral to success in digital marketing
By Ben Potter, 22 February 2010, 1:19 pm
Just before Christmas I had the honour of being best man to one of my life long friends. Of course with that honour came an equal measure of paralysing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man [...]
A beginners guide to: Social Search (part 2)
By Claire Mason, 17 February 2010, 9:15 am
In part 1 I provided an introduction to social search and explained why it has been introduced. In part 2, I explain what it means for your digital marketing efforts.
To put it in simple terms, social search cements the need for companies to reach out to their target audience by increasing their use of, and [...]
A beginners guide to: Social Search (part 1)
By Claire Mason, 12 February 2010, 9:57 am
In my last post, I introduced you to personalised search. In the second of this series of articles, aimed at helping you understand the latest developments in search, and what they mean for your digital marketing efforts, I’m turning my attention to social search.
What is social search?
Google’s social search feature allows you to see search [...]
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