With ever-increasing competition online and the demand to deliver a multi-channel shopping experience, online retailers have a never ending list of actions they need to take in implementing a successful digital marketing strategy.
Add to that the growing sophistication in how search engines display their results; the introduction of blended search, personalised search, social [...]

In my recent quest to introduce you to the latest developments shaping how search engines display their results I have already talked about personalised search and social search. This time, I’m turning my attention to perhaps the most exciting (and potentially game-changing) development; real-time search.
What is real time search?
First off, ‘real time’ refers to something [...]

From time to time, our clients will decide to take their entire digital marketing strategy, or perhaps certain activities, in-house. As an agency we have no problem with this. We accept that relationships built on transparency and trust will inevitably see some clients learn enough from our team, and develop the confidence, to eventually feel [...]

Just before Christmas I had the honour of being best man to one of my life long friends. Of course with that honour came an equal measure of paralysing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man [...]

In part 1 I provided an introduction to social search and explained why it has been introduced. In part 2, I explain what it means for your digital marketing efforts.
To put it in simple terms, social search cements the need for companies to reach out to their target audience by increasing their use of, and [...]