Hands up please those of you who’ve subscribed to a highly anticipated newsletter, to then be let down by its content? Worse still, receive a newsletter with content aimed for a different target audience (FYI: I have often received promotions for women’s wear since subscribing to a very large, online fashion retailer). Both outcomes are [...]

I explained in a recent post that just three simple words should be at the heart of your online marketing strategy; acquisition, conversion and retention. Focusing on these three key stages of the customer lifecycle ensures your attention (misplaced obsession for some) moves well beyond that number one ranking on Google to instead building a [...]

Back in March of this year, Leapfrogg was invited to present at a local networking event organised by our friends over at Nido Marketing. Along with Steve Robinson from Sales Engine the afternoon focused on sales and marketing techniques that could be adopted to not only survive these difficult times but actually prosper.
Social media remains [...]

At the turn of the year I wrote a post on this blog hoping predicting that the impending recession would see many of the aptly named ‘snake-oil SEO salesman’ go out of business as buyers become more aware of what is required to succeed in search engine marketing and in particular, demand that companies have [...]

I’ve been in the market for a netbook – a mini laptop with broadband internet connection. I looked around online and placed an order with one of the mobile operators.
The process was very straight forward and painless.
I chose the laptop, decided on the contract plan and placed the order. Bosh!
So far so good.
Some time later [...]