From time to time, our clients will decide to take their entire digital marketing strategy, or perhaps certain activities, in-house. As an agency we have no problem with this. We accept that relationships built on transparency and trust will inevitably see some clients learn enough from our team, and develop the confidence, to eventually feel [...]

As this is our first post of 2010, I’d like to welcome you back and wish everyone a very Happy New Year!
And what a start to the year it has been. Wherever I turn recently I am being bombarded with news that many of the UK’s largest retailers enjoyed a roaring, and in some cases, [...]

As we draw towards the end of 2009, we thought it would be useful to compile a list of the most useful articles from the Froggblog written by our team of experts over the course of the last 12 months. It is by no means a definitive list of the key events of 2009 (there [...]

Hands up please those of you who’ve subscribed to a highly anticipated newsletter, to then be let down by its content? Worse still, receive a newsletter with content aimed for a different target audience (FYI: I have often received promotions for women’s wear since subscribing to a very large, online fashion retailer). Both outcomes are [...]

I explained in a recent post that just three simple words should be at the heart of your online marketing strategy; acquisition, conversion and retention. Focusing on these three key stages of the customer lifecycle ensures your attention (misplaced obsession for some) moves well beyond that number one ranking on Google to instead building a [...]