The Weekly Shop (11th -15th Aug)

Hello, and welcome to another edition of The Weekly Shop. This week, we feature ways to increase customer engagment in ecommerce, Pinterest’s new messaging feature, Amazon’s 3D printing marketplace and the importance of the customer journey. Let’s get stuck in…

Ecommerce turns 20 and my, how it’s grown

Monday marked the 20th anniversary of the very first online sale, which apparently was a copy of Sting’s album ‘Ten Summoner’s Tales’ in case you were wondering! Our first article this week takes a look at how the world of ecommerce has changed since August 11th 1994.

10 ways to increase customer engagement in ecommerce

In our next article, Econsultancy have explored 10 innovative features that can help keep customers engaged on ecommerce websites which includes examples from the likes of M&S, Topshop and ASOS.

The customer journey & relevant experiences are the new business imperatives

Next is another great read from Econsultancy that explores how recent research by eBay and Deloitte have shown the sheer importance of understanding the customer journey and delivering relevant experiences. According to the article, ‘leading marketers must understand the value of these multichannel customer interactions and work towards ensuring seamless customer experiences.’

Amazon 3D-printing marketplace promises to ‘change the way people shop online’

Amazon 3D Printing Store

Amazon have just unveiled their 3D printing store where customers can buy on demand 3D printed products ranging from jewellery to home décor. Currently, the store is only available in the US and stocks over 200 print on-demand products which customers can personalise. Amazon believes that the introduction of the 3D Printed Products store suggests the beginnings of a shift in online retail and that manufacturing can be more nimble to provide an immersive customer experience.

Pinterest Rolls Out Messaging So Pinners Can Have Conversations Around Shared Pins

Direct messaging has popped up on many apps within the last year including Instagram and Vine. Now Pinterest has followed suit, and launched a new messaging feature that allows users to send a pin and start a conversation all within the desktop site and app to allow for further engagement on the platfrom.

Google confirms HTTPS as a new ranking signal: What are the implications?

Google has recently announced that it is starting to use HTTPS as a ranking signal within search results. The ‘S’ in HTTPS stands for secure, so this change essentially means that any websites using secure and encrypted connections across their domains will benefit from this ranking update. In this article, Econsultancy looks at the implications of this change.

Thanks for reading!

The Weekly Shop (4th – 8th August)

Welcome to another week’s edition of The Weekly Shop news digest. This week, we have been reading about concept stores, how and why your paid search agency should fail and how online browsing could save the high street.

Concept stores: what do they mean for customer experience?

M&S concept store

Image source: Econsultancy.com

Our first article this week looks at how we have seen the resurgence of the concept store over the last three years as retail has woken up to the value of service, great product display, interactivity, digital technology and a great shopping experience.  Econsultancy have taken a look at some of the concept stores out there from the likes of Argos, Apple and Burberry and what they mean for customer experience.

Online browsing ‘could save the high street’

While on the subject of the high street, a new study from SalesGossip has found that many of their users visited stores after browsing and researching online. The study found that their respondents will find information about products online but then go into the store to make the final purchase highlighting that online and in-store together are much greater than the sum of their individual parts.

Multichannel retailers enjoy faster m-commerce growth than pureplays: study

New research has found that multichannel retailers are enjoying stronger growth from m-commerce than their online-only competitors. Those using channels including shops and a website to sell saw sales via mobile rise by 79% in the period from January to June, according to a study by Capgemini and IMRG, while those who only sell via a website saw their m-commerce sales lift by 59%. More over on Internet Retailing.

5 Myths About Mobile Content Strategies and What You Can Do Instead

Matt Cutts recently stated that he expects Google’s mobile traffic to exceed desktop traffic in the very near future. If you don’t have a plan for mobile, you certainly need to make it a high priority. If you’re starting to think about your mobile strategy then this article from Clickz outlines five common myths about what it means to optimize content for mobile so you can be sure not to include them in your planning.

How and Why Your PPC Agency Should Fail

Here’s an interesting article from Clickz on why failure shouldn’t be a bad word in the PPC industry. It should be used as a tool for growth and continual improvement. The article features some useful tips on how you and your agency should be coming together to make progress on your accounts.

Thanks for reading!

The Weekly Shop (28th Jul – 1st Aug)

In the Weekly Shop this week, we take a look at how British town centres have adapted as consumers move towards digital, some Facebook news, which includes a useful new ‘Save’ feature and how to breath life into old content.

Town centres adapt as consumers move towards digital and convenience: report

A new report has shown that British town centres are changing as they adapt to evolving customer demands. The report found that Britons are above all looking for convenience – and finding it both in high street, for quick ‘top-up’ shops, and online shopping, whereas once they found it in out-of-town retail destinations. The report suggests convenience is driving digital ways of buying and that click and collect has pushed people back to stores. More on the report over on Internet Retailing.

With Save, Facebook Lets You Bookmark Posts For Later

After announcing their ‘Buy Now’ button trial last week, Facebook have also just announced that they are testing a new ‘Save’ feature. This feature will let you bookmark things you discover on Facebook, so you can read them at a more convenient time. This will no doubt be very useful for both brands and users as posts frequently get lost in the constantly refreshing news feed.

399 Million People Use Facebook Only From Mobile

Keeping on the topic of Facebook, this week we also learnt that Facebook has now 399 million mobile-only monthy active uses. This means that almost 1 out of 3 Facebook users never use the web version of Facebook, clearly showing a trend of users moving away from Facebook’s web platform. Definitely something to keep in mind when you are planning your marketing efforts on Facebook.

How to breathe new life into old content

One of the biggest changes within content marketing is constantly coming up with ideas for great content. Whilst fresh content is important, you should equally be thinking about repurposing the fantastic content you’ve already created. This article from Econsultancy explores how you can breathe new life into old content, so it performs a useful function within your user journey.

Google Introduces Product Ratings on PLAs

Onto a new development in Paid Search. This week, Google announced that starting in late July, Product Listing Ads (PLA) will now feature product ratings. Currently this feature is only available in the U.S. but Google have stated that it will be introducing product ratings in additional countries throughout 2014. Definitely something to keep an eye on if you use reviews on your website.

Finally, Google Analytics App Arrives on iPhone

Google Analytics for iPhone

Image source: Mashable.com

Another development from Google this week saw a version of Google Analytics released for iPhone. The iPhone app comes more than two years after Google released Google Analytics for Android and allows users to check in on their website analytics — including real-time visitor reports — from the comfort of their smartphone. In addition to real-time and time-based reports, the app can be used to view behaviors, conversions and more.

See you next week!

The Weekly Shop (21st – 25th July)

It’s Friday, which means it’s time for a new edition of The Weekly Shop – our digital marketing and retail news digest. This week we have some news regarding Twitter and Facebook and their foray into ecommerce, emotional content marketing and the pop-up shop phenomenon.

 

 

Facebook eyes greater slice of ecommerce maket with ‘Buy’ button trial

Facebook has just announced that it is trialing the introduction of a ‘Buy’ button on its news feed and business pages, allowing users to purchase products and services without leaving the social network. Currently, Facebook is only testing the button in the US with a “few small and medium-sized businesses”, as it looks to help advertisers drive more sales through activity on Facebook. Definitely something to keep an eye on!

Facebook 'Buy Now' button

Image source: http://www.thedrum.com/

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Keeping on the theme of monetising social media, Twitter has just announced that it has acquired CardSpring – a payment infrastructure start-up. This means that Twitter will now be able to track when users redeem offers delivered via Twitter cards, as well as help businesses deliver relevant deals. This card-linked approach will bring Twitter closer to businesses, as it can help them offer consumers relevant deals.

Emotional Contagion and Content Marketing

Next up, an article from Clickz that looks at how emotionally driven marketing can increase shares and engagement much better than neutral content. The article also includes some useful recommendations to help up the value of your content.

Fast-growing retail pop-up phenomenon contributes £2.1bn to the UK economy

Boxpark Pop-Up shopping Mall

Another new study has found that pop-up shops contribute to £2.1bn a year to the UK economy and is a phenomenon growing faster than the retail industry as a whole. The study forecasts that the pop-up shop industry will grow almost 2.5 times faster than the traditional UK retail market over the next year, highlighting the important role that pop up retail is playing in the UK economy.

Image source: La Citta Vita on Flickr

Consumers are more aware – and more sceptical – of the safety of their shopping data: studies

Two new studies have found that consumers are becoming increasingly aware of their online security following a wave of high-profile data breaches. Some 54% of the 2,000 online consumers surveyed said they were more conscious of their online security than they were a year ago, while 50% felt retailers should do more to keep them safe online.

See you next week!

 

The Weekly Shop (14th – 18th July)

This week’s Weekly Shop has a retail focus as we take a look at retail game changers, tweaks to increase ecommerce conversions, how consumers take longer to decide what to buy thanks to technology and Pinterest’s new follow button.

Top ten tweaks to increase ecommerce conversions

Many online retailers focus on growing overall site traffic, which often comes at the expense of increasing conversion rates from existing customers. This can be counter productive as the cost of acquiring new traffic is always increasing, so it makes sense to convert the customers that already visit your site and abandon before making a purchase. To help you do this, the guys over at Econsultancy have put together their top ten tweaks smart retailers have made to successfully boost their conversions. Continue reading

The Weekly Shop (7th – 11th July)

Welcome to a new edition of the Weekly Shop – our digital marketing and retail news roundup. This week we have been reading about creating customer experiences that people remember, lessons from John Lewis’ successful mobile strategy and link building habits to break now.

Create customer experiences that people remember

To kick us off this week – an interesting read from Econsultancy about how digital experiences need to become more like human to human relationships in order to create the types of experiences that people remember and want to share.

Nearly half of UK consumers use mobile as their main decision making tool when buying

The second annual UK Mobile Path-to-Purchase Study conducted by Nielsen has found that as many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making. In addition, one in four use mobile devices as their exclusive shopping research tool. These findings confirm that mobile is a becoming an increasingly powerful part of today’s consumer purchase process.

Five lessons from John Lewis’ mobile commerce strategy

While we’re on the subject of mobile, at the start of the year, John Lewis announced some impressive year on year sales figures, along with the revelation that more than three quarters of its site traffic on Christmas Day came from mobile devices. This article from Econsultancy takes a look at what John Lewis’ is getting right with its mobile strategy and what lessons can be learnt.

John Lewis Mobile Website

Image source: https://econsultancy.com/blog/65153-five-lessons-from-john-lewis-mobile-commerce-strategy

5 Bad Link Building Habits To Break Now

These days, link building is no longer just about the link. It’s about soliciting a solid mention from a relevant and quality site that drives traffic and sales. This means taking the time to find the right sites, taking the time to find the right people, and letting go of those bad link building habits. This article from Search Engine Land provides five of those habits that you really need be letting go of.

The Leapfrogg Paid Search Onboarding Process

And to finish off this week – a post from our paid search manager for the Frogblogg about how we onboard new paid search clients.

Thanks for reading!

 

Leapfrogg to speak at Digital Fashion & Luxury Masterclass

Next Wednesday afternoon, Leapfrogg is proud to be speaking at the Digital Fashion & Luxury Masterclass at the Century Club in London.

The idea of the Digital Fashion & Luxury Masterclass is to show senior fashion and luxury executives how they can deploy the latest digital marketing tools and techniques to increase acquisition, retention and loyalty across all customer touch-points. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

Rosie, Ben and Lucy will be attending the Masterclass session and taking part in some roundtable discussions with delegates from the likes of Boden, Godiva, Lulu Guinness, Manolo Blahnik, Roland Mouret and Sweaty Betty. Ben will also be stepping up and speaking to the room about the importance of data and insight to shaping digital marketing strategies.

Unfortunately, this Masterclass is completely sold out, but do keep an eye on the Froggblog and @Leapfrogg for insight from the session.

Leapfrogg to speak at Digital Fashion & Luxury Masterclass

Next Wednesday afternoon, Leapfrogg is proud to be speaking at the Digital Fashion & Luxury Masterclass at the Century Club in London.

The idea of the Digital Fashion & Luxury Masterclass is to show senior fashion and luxury executives how they can deploy the latest digital marketing tools and techniques to increase acquisition, retention and loyalty across all customer touch-points. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

Rosie, Ben and Lucy will be attending the Masterclass session and taking part in some roundtable discussions with delegates from the likes of Boden, Godiva, Lulu Guinness, Manolo Blahnik, Roland Mouret and Sweaty Betty. Ben will also be stepping up and speaking to the room about the importance of data and insight to shaping digital marketing strategies.

Unfortunately, this Masterclass is completely sold out, but do keep an eye on the Froggblog and @Leapfrogg for insight from the session.

The Weekly Shop (12th – 16th May)

In the Weekly Shop this week, five things our clients learnt just by asking, a new retail concept – the Inspiration Corridor, how ecommerce sites can boost profits and Google’s new Panda patent.

Five things you can learn about customers just by asking

We start this week with an article from Leapfrogg’s commercial director, Ben Potter, who has written about the importance of customer insight for the Econsultancy blog. To illustrate his point, Ben has shared five very simple insights that we have gathered from surveys we have created and run for our clients.

Inspiration Corridor

Inspiration Corridor is new retail concept developed by the France-based shopping centre Klepierre and creative agency DigitasLBI Paris. It utilises facial recognition technology, profiling algorithms and purchase history in order to give consumers personalised style advice consisting of items that can be found inside the building.

Inspiration Corridor by DigitasLBi Paris & Klepierre from DigitasLBi Paris on Vimeo.

Five ways ecommerce sites can boost profits

Profit margins determine whether businesses sink or swim and this is especially true in the hypercompetitive ecommerce industry. This article from Econsultancy looks at the price related issues that retailers must address and provides five tips on how ecommerce sites can start to boost their profits.

Dot luxury domain names going on general release

This week saw new top-level domain name .luxury go on general sale, which provides a dedicated digital platform for all things luxury, giving brands the opportunity to further define their status online. Around 500 brands from Bvlgari to Versace, signed up for their own .luxury top-level domain name during a 60-day period where only trademarked brands could register.

In pictures: Waitrose showcases new technologies in Swindon store

Last week, we featured an article about the new Waitrose store in Swindon and how they are using omnichannel in a strategy aimed at setting itself apart. This week, Essential Retail visited the new store to check out their new technologies which includes digital signage, in-store tablets and geo-location mobile systems.

The Panda Patent: Brand Mentions Are the Future of Link Building

There has long been speculation about how Google measures “brand authority” and last month Google filed a new patent, which some say could be the Panda patent which may have gone some way to answering that question. If the recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. This post from Moz explores the new patent and other supporting evidence in an attempt to understand what the opportunity may be for digital marketers in the future.

6 Ways to Get the Most Out of Your Search Marketing Agency

Next up is a useful article from Search Engine Watch for anyone working with, or considering working with a search marketing agency, as it provides advice on how to create a happy, profitable, and pleasant agency/client relationship to get the best results.

10 Google Chrome Extensions guaranteed to improve your life

To finish up, our senior natural search consultant Ben Adam, has helpfully rounded-up his 10 Google Chrome Extensions which he guarantees will improve your life!

 

The Weekly Shop (5th – 9th May)

Hello and welcome to Leapfrogg’s Weekly Shop. In this edition, we talk about Twitter and Amazon’s new partnership, how to build and measure gains in customer loyalty, PPC misconceptions and 7 SEO truths that you really can’t ignore.

How Amazon is using Twitter to sell through social media

This week, Amazon and Twitter unveiled a new partnership that allows customers to buy from the retailer via the use of the #AmazonBasket hashtag on Twitter. It certainly marks an interesting step forward in social commerce but is it anything more than a gimmick? Econsultancy explores its usefulness here.

How Waitrose is using omnichannel in a strategy aimed at setting itself apart

Waitrose is a great example of a retailer using omnichannel to set itself apart. Internet Retailing visited Waitrose’s just-opened Swindon branch to see how the supermarket is bringing digital and the store together to create new ways of shopping.

Customer Loyalty Restarts with Every Experience

Allegiance to your brand begins again with every experience, from word-of-mouth mentions to social status updates that are passed around and shared. This next article explores the actionable steps that you can take to systematically build and measure gains in loyalty.

10 Reasons to Hire a PPC Management Expert

PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. This article from Search Engine Watch explores reasons why it will cost you less to hire an expert than it will to launch a campaign on your own.

4 Social PPC Misconceptions

While we’re on the topic of PPC, Social PPC has been around for several years, and is becoming mainstream in the PPC world. Because social PPC is still relatively new, there are many mistaken beliefs about it which this article from Search Engine Land aims to clear up.

7 SEO Truths Every Business Leader Must Understand

Lastly, here’s a useful article from Search Engine Land, which provides seven SEO truths every business leader in 2014 and beyond must understand.

Thanks for reading!