Using Christmas 2017 trends to grow sales

As well as keeping on top of developments in retail strategy, our many years living and breathing retail has made the Leapfrogg team keen design trend spotters.

Although not always relevant to a consistent or seasonal product strategy, understanding how design and visual trends are developing is important when helping us make recommendations on how to keep merchandising and marketing imagery fresh, how to ensure email marketing is on trend and how your product images stay fresh and engaging on social media.

Rosie is a frequent speaker at Pulse and this year, came back with three main trends that had been spotted at the show:

Bloomsbury Christmas

Rosie’s favourite, Bloomsbury is a festive celebration of the dark interiors trend, rich, dark colours and textures, with big blooming florals. Layering is key to create a luxurious, sumptuous feel.

Rich burgundy, deep plum tones and navy are accentuated with the satin textures of orchid, magnolia petals and pearl.  Think luxe, butter soft leathers, with hints of opulent gold and richly scented candles to create an intimate and luxurious mood.

Decorate table tops with lavish floral arrangements and collections of exotic, metallic trinkets

A brand that brings the Bloomsbury Christmas to life is interiors stylist and designer Anna Hayman, for more inspiration on this trend, follow her on Instagram (her gold leather curtains are our particular fav!).

Nomadic Christmas

Gwen’s favourite, Nomadic Christmas is a combination of this year’s global nomad and scandi themes; the bare woods and simple, clean lines of scandi interiors are softened with rustic finishes, artisanal soft furnishings and oodles of greenery

This trend is embodied by a cool and calm palette of eucalyptus greens, warm greys, navy, charcoal and dark denim blue. Rich browns and pops of dusty pink add an earthy element.

Feature furniture pieces are made from bleached wood, draped in patch work and geometric patterned rugs and heavy rustic fabrics.

For the Christmas table, think heavy linens, crackle glazed artisanal bowls, miss-matching plate settings and wooden serving spoons.

For inspiration on this interiors trend, check out blogger Kate Young on Instagram.

Indulgent Christmas

Lucy’s favourite, the Indulgent Christmas trend explodes with excesses of glitter, tinsel, clashing brights and glitter, plenty of glitter!  High shine metallics and over the top decorations in man-made fibres and plastics, a room decorated in the Indulgent Christmas trend looks like a bomb went off in a party poppers factory and some unicorns tried to put it out with a glitter cannon.

Colours are vibrant and clashing, with Miami inspired colour combinations of turquoise, orange, pinks and lilacs adding lightness to the usual Christmas reds and golds

More is more with this interiors trend, so spray paint objects pink and tie them to the tree and cover everything in rainbow glitters – including yourselves!

Read blogger Sarah Akwisombe’s Christmas styling posts for inspiration on how to bring this trend to life.

We’ve put the following tips together to help you make the most of these trends:

  • Go through your product portfolio and identify any that could sit well into a trend, refresh the product copy if relevant and optimise for any trend related natural searches
  • Experiment with some of your paid search spend – what trend related search terms could you appropriately target to pull further traffic into your product pages?
  • Ensure your social team are incorporating relevant trend hashtags into their posts about your products, you could inspire engagement from a new audience if you’re are visible
  • Include nods to the trends that sit best with your products with any seasonal photography, to ensure your imagery stays fresh and ahead of the curve
  • Try product placement or developing a relationship with key bloggers within each trend niche – featuring in their marketing and media not only positions you well within a trend, but is worth PR riches

 

How retailers SHOULD mention the C word (Christmas) right now!

If you’re a regular to our blog you’ll know we preach Christmas planning every year! However with the growing popularity of Black Friday, and savvy shoppers starting their Christmas buying earlier every year planning your Christmas and pre-Christmas strategy now is essential to success.

Building on our recommendations from previous posts:

Tis the season to start planning for Christmas

Christmas in July what you should be doing now

We have even more top tips for you!

What do you customers want?

All good strategies should start with customer insight, ask your customers about their planned shopping behaviour for this year. A simple Survey using a tool like survey monkey can help you unlock data for planning your Christmas marketing strategy.

Will your customers be looking out for Black Friday and Cyber Monday deals? If so what deals most appeal to them?

Use this to test popularity of your Christmas Gifting products by asking your customers which ones they would be most interested in. Who they might be gifting for and how much they might be looking to spend.

Check in with them on what channels they use when researching there Christmas gifts, are they reading blogs? How important are reviews? What social channels do they focus on?

In a crowded space understanding what is most important to your customers will help you plan your budget and tactics effectively.

Social media

We talked lot in our previous post about getting you content right on social, making sure your potential customers have an exceptional experience with you is also not to be forgotten. With increased traffic, customers and sales making sure your customer service through all channels is impeccable is essential to creating happy customers.

With social media taking an ever more present seat in customer service, and those comments and conversation being available in the public arena up weighting your customer service staff is a must. Whilst that’s not rocket science ensuring you have enough time to train them and get them up to speed with your brand and social media guidelines, get them fluent in all the new product inventory and offers will only make for better customer service and improved sales.

So make sure staff and training is included in your budget.

Mobile first

Again not an unfamiliar message from us on optimising for mobile, with Google planned Mobile First index roll out if it’s not on your list to be looked at it should.

Google assures us it’s some months away but that shouldn’t stop you from getting started now. Here’s a couple of great articles on what mobile first mean and some tips on how to prepare from our friends are search engine land.

 

90 days may seem like a long time but it’ll be here before you know it. For support planning your Christmas strategy do not hesitate to get in touch

Black Friday & Cyber Monday – How to use them strategically to make a positive difference to your business

Christmas 2016 was a bit of a mixed bag for retailers, with the ‘new normal’ trading peaks of Black Friday and Cyber Monday now firmly entrenched in consumer’s minds.  We remember a little last minute panic as retailers hadn’t hit targets early in the Christmas trading season, but overall the on-and offline high street had done well by the time the alka selzer had stopped fizzing and the New Year’s hangover had receded.

The retail industry has been gearing up for this year’s festive season since July, but after a tough year for some, how do you ensure that Christmas 2017 becomes your game changing season?

The biggest question in retailer’s minds at the moment, is Black Friday and Cyber Monday.  Now an established feature of the trading calendar, it’s an event in itself – but how should you approach it and is it right for you?

We’ve rounded up the key ways for you to identify the value of this retail event to your business to help you approach and plan for Christmas differently this year.

SCRUTINISE YOUR DATA

We know, you’ve heard this before, but central to your decision to stay on or jump off the Black Friday / Cyber Monday band wagon is a cold hard look at how it affected your overall Q4, and 2017 sales figures.

Did you genuinely make more because of your early discounting, or did you make the same across the period, just at different points?

The customers that you won over this period, have they gone on to become loyal repeat customers, or did they buy at a discount to be never seen again? You have 3 Qs worth of transactional data to crunch to enable you to make a strategic decision to invest time, energy and product to Black Friday / Cyber Monday.

We’ve spoken to many retailers who are going to resist the temptation of black Friday this year, but behind that decision is a very clear understanding of how potentially damaging (or indeed, rewarding) the effort to take part and get the cut through you want, is.

CAN YOU USE BLACK FRIDAY TO IDENTIFY AND TARGET THE GROWTH OF YOUR DATABASE?

It is possible to use Black Friday / Cyber Monday strategically of course.  If from scrutinising your data, you won some customers that did make a positive difference to your business, can you win more look-a-like customers from offering a similar offer than you did last year?

DO YOU HAVE THE TIME AND RESOURCE TO GENUINELY CONNECT WITH YOUR CUSTOMERS WELL BEFORE BLACK FRIDAY?

We know you have an email marketing strategy and you probably have a solid content strategy – but can you, hand on heart, expect your customer’s loyalty this Christmas, or do you risk their heads being turned by a different and exciting brand in the melee of Black Friday / Cyber Monday?

Along with the scrutiny of your transactional data – make sure you know how to really engage with your customers to keep them with you during the festive period.  It’s disappointing how many bland marketing messages are seen at Christmas and if you choose to not do Black Friday, then you need a laser focus on your customers and an effective plan to engage, upsell and retain them.

Alternatively, why not just target your existing customers with a Black Friday message?  Focus on rewarding them just before Christmas with an added value message to encourage further loyalty.

Retailers don’t have to be beholden to Black Friday & Cyber Monday to win this festive season, but by taking a step back, identifying its bigger picture value to your business and planning to make the most of it, you can make Black Friday work strategically for you, if indeed, you discover it’s right for you and your business at all.

Customer vs Content – Who is King?

In a world where marketers are being told day in, day out that “Content is King” we have noticed at Leapfrogg that many businesses have taken this mantra too far and are producing content for contents sake.

Our thoughts seem to be shared by many other marketers shown by the number of similar comments in this brilliant SEO Mythbusting piece we have come across this week.

In this article a number of digital marketing experts have commented that too many times they see businesses churning out a huge amount of un-engaging or useful content because they have been told that if you create lots of content, people will link to and visit your site, which will in turn increase rankings on Google.

This just isn’t true. Yes having interesting, useful and optimised content on your site is very important and forms a large foundation of Googles ranking algorithm BUT there is no point in creating that content if it isn’t going to engage with your customers and if no-one is going to know that is it there.

Likewise content isn’t “just” a load of blog posts housed in a particular area on your site. Content is the entire experience you give your customers and potential customers both on and off your website.

As we have been preaching for years (see our guide to “Customer First Digital Marketing”) putting your customer at the heart of everything you do in your business is the path to success.
Here are our 3 top tips for retailers to follow to make sure the content they are creating will achieve results.

1. Make sure you know who you are creating the content for? Have you really taken time to profile the type of people who might read this content and how useful and engaging it will be to them? What benefits will they get from consuming that content? Will it drive them to take a particular action? Would they want to share it? Remember its quality over quantity. A couple of bits of content that really engage and generate buzz is far better than dozens of pieces of static content that no-one interacts with.

2. Don’t just stick to blog posts. There are a huge number of different types of content that can be used as part of an effective engagement strategy across many different channels. Think Instastories, Interactive guides, Video, Pinterest boards, Facebook apps, Podcasts etc. Every content workshop we run with clients includes up to 30 different types of content! Again think of the type of content that works best for your brand AND your customers.

3. Amplify your content once you have created it. Don’t just create your content, upload it and keep your fingers crossed it works! Make sure you proactively promote it! Share it via email, social, influencers, link to it from other content. Better still get influencers to co-create content with you and share it with their community.

The above tips are only the tip of the iceberg when it comes to effective customer engagement that will also increase online visibility. However, remembering them when it comes to planning your content will start you off in the right direction.

Always remember content isn’t king, your customers are!! Make content for them, not the search engines.

For further advice on effective content & customer engagement please don’t hesitate to get in touch on 01273 322830 or email enquiries@leapfrogg.co.uk

Tips to help retailers win in 2017

With today’s warnings from high street bell-weather, Next, on the challenging year ahead, there’s no denying that the perfect storm of economic climate, tighter spending belts from cannier consumers and shifts in the sale seasons we’ve seen as the UK embraces Black Friday, has had a knock on effect on Christmas shopping patterns and a detrimental impact on retail revenue this season.

It’s now more important than ever to have a solid January to make up any shortfall from Christmas and put good foundations in place for a successful 2017.

We’ve put together some tips for retailers to get 2017 trading off to a good start:

Do you really know who your customers are?

The key to successful retailing, is of course, acquiring and retaining the right type of customer for your business. This is, in turn, reliant on being able to identify who they are and how to attract them.

When was the last time you had a look at your transactional data to explore who your best customers actually were, what they buy from you, how often and what they actually want from your product range and marketing?

If you don’t know that now, with 2017 set to be another fierce year competing for consumer £££s, you must spend January digging into your data and learning everything you can about your customer.

Don’t market to your customers – give them a great experience!

The luxury retail trend of providing customers with a fabulous in-store experience has finally filtered onto the high street, with TopShop and John Lewis both launching in-store facilities that brought the shopping experience to life in 2016. Creating a shopping ‘environment’ isn’t a trend that is going to go away, it’s how clever retailers now ensure retention of happy customers and it’s not confined to bricks and mortar.

When you know what your customer wants from you, emulate that experience online. Is excellent customer service more important to them than price? If so, invest in live-chat, or a better presence on social channels to answer customer queries. Do your customers ask friends and family for advice before committing to a big purchase? If so, make sure your reviews are showing up in your internet search results or work with key industry influencers to give you that editorial cache.

Most importantly, do you have the right team to deliver?

Does your existing team have the skill set to cope with the shifts in consumer expectations and the cannier digital execution needed to retain them?
Digital disciplines established in silos for years; SEO, social media, affiliates and PR are seeing a convergence like never before and you may find that a team that was previously structured beautifully now has glaring gaps from those experts who can see the bigger picture of what a customer wants and have the ability to develop quick solutions to provide it.

Use January as a time to take an objective look at the team you currently have in the business and identify where you may need to skill up.

With these foundations in place, you can look forward to 2017 and coping with all the retailing challenges it throws at you.

3 Christmas marketing tips you still have time to action

Well folks now that Halloween is over all thoughts are now firmly with the approaching Christmas sales season. Most retailers are now heading into their busiest time of year whether that is pre-Christmas gift buying or post-Christmas sales.

 

 

We always recommend that the Christmas marketing wheels start turning in July but for those retailers who have left it late (I hope not many of you!!) there are still things you can action now to maximise Christmas sales over the coming weeks.

Here are our 3 top tips that can be easily implemented now.

1.Christmas gift curation

If you sell products that are suitable as a gift then tell your customers about it! Create a separate category on your site labelled Christmas and put in it a selection of products you think are most likely to sell at Christmas or you want to particularly push. Use your paid search and clear links on the home page to drive customers to it that may be looking for gifts. In our time pressured society many consumers want you to make recommendations of great gifts to buy and why, so make it easy for them. Create sub categories “gifts for him” “gifts for her” “gifts under £20” etc. and include in your product descriptions why those products make great gifts and how quickly you can deliver them.

2.Talk to your customers about giving your products as gifts

I know it sounds obvious but you have a whole load of customers who have bought from you before that may not be thinking of you when it comes to buying presents for others. Make sure as part of your ongoing email marketing program that you are sending emails with content related specifically to Christmas gifting, not just Christmas offers (hopefully linking through to the Christmas section on your site).

3.Don’t forget key seasonal dates

Yes of course everyone knows about Black Friday, Cyber Monday etc. but just make sure you have your ducks in a row on what you are going to offer and when. Amazon have moved the goal posts again only this week by announcing 52 days of Black Friday sales with discounts galore up until 22nd Dec. They have even created a Black Friday section of the site. Whatever your take on promotional activity around these dates make sure you know what you are offering, for how long and how you are going to promote that activity across all of your channels. One tip is make sure you up weight your paid budgets for key sellers and key discounted products as well as brand around those key events to make sure you don’t miss out on traffic.

This post is short and sharp but is probably all you have time to digest in this busy season. Combine these quick tips with those from Lucy and Gwen in our previous Christmas marketing posts and you should be in a much stronger position this festive season not only to gain new customers but maximise their value into 2017.

Boost your festive ROI
Using the Christmas rush to build 2017 sales

Using the Christmas rush to build 2017 sales

For most retailers, the run up to Christmas is a very busy time, when sometimes planning and strategy fly out of the door to be replaced by ringing tills and fast and furious seasonal transacting.

But approached with thought, your Christmas rush doesn’t just need to be a short sharp peak in your annual sales figures, but can be coaxed into something a lot more meaningful for your brand.

In this blog post, we look at 3 simple tips to keep your Christmas rush paying throughout the year.

Collect, collect, collect:

Make your data collection process as quick and simple as possible.

For ecommerce retailers, as well as collecting data during the check-out process, ensure you enable relevant pop up data capture points at key areas on your homepage and as browsing customers leave the site.

For bricks and mortar retailers, investigate how you can capture email addresses along with transactional data at till point. Can you email your customers a receipt? In its simplest form, can you ask customers to leave their email addresses while the transaction is going on, with the offer of January discounts?

Ensure the process is as easy as possible, so your full time staff can fit it in to the conversation at a busy till point and seasonal staff don’t feel awkward asking. If relevant for your business, reward staff for the number of email addresses and data captured to keep that data being collected.

Segment, segment, segment:

Once the Christmas rush is over and we’re in the February lull, take the time to look through the transactional data and see what sparkly Christmas treasures it holds.

For online retailers and those bricks and mortar stores who were able to capture data electronically at till point, you should be able to segment Christmas sales into at least three simple segments:

  • Existing customers buying more at Christmas
  • Brand new customers who have never bought before
  • Those who bought last Christmas and came back for more

Each of these segments can then be nurtured with different messaging over the coming months to turn them from Christmas customers into loyal, year round shoppers:

Existing customers – communicate your thanks, ask them if their friends and family liked their gifts, (or if they enjoyed their own Christmas treats!). Offer them a friends and family incentive for those who they bought gifts for, or a thank you offer for being such a loyal customer (to coincide with any SS17 collection, obviously…).

Brand new customers – welcome them into an engagement programme, share with them your social and blog content, involve them in what you’re doing as a brand and motivate them to return to purchase.

Christmas (or sale) only customers – ask them why they don’t shop with you at any other times of the year, you’re sure to find out something useful; thank them for their input and pop them on the back burner to re-invigorate at your next sale period or Christmas.

If you can’t segment, just say thanks:

For those retailers without the ability to cross reference transactional data with customer data, a simple “thank you” can often work wonders.

Tell them you were grateful for their custom, that they made a difference to you and offer them an incentive to come back soon.

Happy Christmas!

Making Christmas 2016 your best ever

We regret to inform you that we can no longer go ahead with the event scheduled on 19th October due to the RMT rail strikes. We hope to host another event soon, so please watch this space. Instead we shall be creating a series of blog posts aimed at giving top tips to independent retailers on how they can boost the festive trading period and make 2016 the best year ever!

 

The Leapfrogg team are continuing our crusade to help boutique and independent retailers learn the lessons of larger retailers and compete successfully online.

Christmas is an extremely important time of the year for all retailers so we are launching the first in a series of events for independent retailers to help you maximise your online results this festive season.

A three hour event to inspire, motivate and give you the tools to make this Christmas trading period – your best ever
19th October 2016
4.30 – 8.00pm The Froggbox, Central Brighton

The first part of the event will be an interactive workshop covering the following:

  • Learn from retailers who have been there and done it at Christmas. What worked, what didn’t. What they will be doing this year.
  • Delivering immediate, quick revenue wins. Turning the dial up on the activity you are doing already to boost ROI.
  • Increasing sales throughout the Christmas trading period. Promotional tips, navigating the big sales days, delivering the right customer experience.
  • Using the Christmas rush to build a database for customer engagement into 2017. Use a successful period of customer acquisition to boost sales for the rest of the year.
  • Networking with retailers facing the same challenges as you

After our interactive workshop on how to make the most of your Christmas sales, enjoy a glass of pre-festive bubbles while meeting the most influential bloggers in the South East who are keen to promote your products this season.

Our blogger showcase enables you to display either incoming Christmas stock, or existing ranges in an informal, relaxed setting with local, high profile bloggers looking for seasonal, gift guides and product review content.

£49.50 + VAT per retailer for workshop and blogger showcase space
The fee admits 2 attendees from each retailer

Go to www.leapfroggchristmasevent.eventbrite.co.uk to book your place now!

Operational tips for independent retailers learnt from the big boys

One of the things I love the most about digital is the lightning speed at which it changes, the flexibility and adaptability required to keep ahead of the curve at the cutting edge is phenomenal. As someone who is motivated by new challenges and finding solutions, this speed of change keeps me interested and excited all the time. Retail digital consultancy luckily lends itself to fast paced adaptation. Being operationally nimble is no small feat and certainly not something to be under estimated.

Having spent the last six years working with retailers there are common hurdles and barriers to success I see time and again. In this post I am going to explore five of the lessons independent and growing retailers can learn from the big ones, and get right.

Unity

All too often I see big in house teams divided, marketing and ecommerce working independently, to goals that don’t align with each other. Marketing speak digital but don’t fully understand it. Ecommerce are revenue orientated and are laser focused on the 2-3% of site visitors who are converting, often neglecting the other 98% of visitors who need to be engaged through the brand experience. Brand vs Ecommerce, ultimately with the customer suffering as the result.

Unify your team, set collaborative goals and clear lines of ownership.

Your marketing team should own acquisition, retention, engagement and advocacy. Bringing together harmony between departments is the only way to do this successfully. Up skill your brand team to exploit opportunity and support the ecommerce function but with the customer at the heart.

KPIs must be centralised and teams working collectively to the same goal. Minimise waste, maximise efficiency and create a unified customer experience.

Vanity Vs. Sanity

Get to know your customer, marketing should be aspirational but it also needs to be inclusive and realistic. All too often brands have an idea of who their customers are or who they would like them to be, but the reality of those actually buying is very different.

Use your data effectively, investing in your data partner and getting your customer data in good shape is essential. Build a centralised, single view across all channels, no silos or duplication of databases!

Segment your data and get to know your customer beyond their purchase, who are they, what do they care about, how do they want to be communicated with.

Each part of your business can then use this data to create a perfect experience across all touch points for all segments.

Look beyond last click

All activity needs to be driving a return that of course is a no brainer. However all channels are not equal when it comes to ROI. All too often activity gets canned (mostly by the FD!) if it is in a silo and cannot hold its own in the ROI stakes.

Don’t underestimate the halo effect of activity, ensure your reporting looks deeper at metrics such as assisted sales, brand and non-brand impressions, new visitors vs returning, engagement etc.

Set realistic goals with conversion in mind. Appearing number 1 for high volume generic terms may boost your ego (and cost a pretty penny), but will those customers actually convert?

Make structured change and measure the impact. Changing lots of things at once can leave you unsure of what impact each change has had. Analyse, develop, test and repeat.

Jack of all, master of none

The temptation to try and do everything, be everywhere and use all channels and tactics is all to present for brands. Keeping up with the Joneses isn’t always what it’s cracked up to be for the bottom line.

Use your customer insight and data to identify where your customers are actually spending their time and getting their inspiration and turn that into action. Invest your budget wisely.

Embarking on activity without a clear brief or objective is the road to failure. Make sure you know what you want to achieve from the activity and set clear goals so you can kick the tires and test the effectiveness of it. Analyze, develop, test and repeat.

Do less but do it brilliantly.

Direct to consumer vs wholesale

All too often do we see brands battling with their stockists for market share. Trade team driving forward their partners whilst the ecommerce team are hemorrhaging budget trying to keep up with the big players and their deep pockets.

Get your Trade and Ecommerce teams working together.

Agree terms and guidelines around products, pricing, promotions and brand bidding through paid media in your trade agreements.

Retain exclusives so you are the go to for the full range or hero products.

Get full visibility on stockist promotional activity and align your promotional strategy. Enabling you to manage your budget effectively in times when you may not be price competitive.

Submit your authorised stockist list to Google via their trademark form. This allows only authorised stockists the ability to use your brand name in their ad copy. Simple and effective but also needs policing.

All of the recommendations above are well within the reach of smaller retailers. They don’t require huge budgets, just time and focus. What are your barriers to success? Speak to us now about how we can help you start making a change in your business.

Why smaller retailers are perfectly placed to put the customer first

In the age of customer-first marketing – one might think that bigger retailers are at a clear advantage due to higher budgets, resource, and senior thinking.

Yes, of course, the larger retailers are able to throw money behind building customer experience teams and employing people to solely focus on uniting the business in putting the customer first. However, in our experience of working with all sizes of retailers – we actually think smaller retailers have the edge here.

In this post, I will explore three reasons why I think boutique retailers will find it easier to put the customer first:

Fewer customers

Most retailers would not view it as a benefit to having fewer customers than another, however, one of the main challenges larger retailers face in putting their customer first is having a huge number of customers that they have to understand and cater for.

To truly place the customer at the heart of their business, retailers must know who they are as people, how they shop with them now, how they shop with their competitors and how they can best engage with them in the future. This is a lot of data and insight to gather, analyse and take action from.

The fewer customers a retailer has, the less of a job it is to collect and organise data about them. The less time it will take to gather insight about them and what they want – the more simple it is to get inside the mind of the people who buy their products!

Flexibility

Smaller retailers have less complex business structures and processes that allow them to make change quicker.

We have worked with larger retailers who want to make change within their business to put more of a focus on the customer, but it requires huge resource and management to make those changes and put new processes in place.

We move in an extremely fast paced world and those retailers who can adapt and change first will give their customers the experience they want first.

Customer closeness

Smaller retailers are closer to their customers already and that’s a fact. In a small retail team, many will have direct contact with customers and therefore already have those direct relationships through which to get to know them better.

There is no excuse for boutique retailers not to be working hard to put their customers’ experience as a priority within their business.

Those that are not putting the customer first will be left behind by the competition who are already tailoring the experience they offer to create growth.

If you are a smaller or more boutique retailer the biggest challenge you will likely be facing is the fact that you are so busy running the day to day of your operations that taking time out to develop insight, analyse data and think strategically can be very hard to come by.

Luckily Leapfrogg are now able to help! We are now able to focus our experience with working with over 100 retailers on helping smaller and boutique retailers achieve their strategic goals. Our senior consultants act as board level advisors and in-house change makers to enable business owners or managers to take the time out to think strategically, start to work in an agile manner and take action to focus on the customer first.

Speak to us now about how we can help you start making a change in your business.