Calling the UK’s premium home and garden retailers! We are delighted to announce the launch of a survey and round table event exploring how advanced, and how effective, premium retailers are in their use of digital marketing. This first survey is aimed at home and garden retailers with a further three, sector-specific surveys to follow [...]

Towards the end of last year, I announced (in slightly candid fashion) a shift in direction for Leapfrogg in 2010. With a much disrupted January now behind us (please, never mention the word ‘snow again!) the time has arrived to tell you a bit more…in our typically open fashion.
If you missed the last post, I [...]

Just a quick note to wish you all a very Merry Christmas and prosperous New Year.
We’ll be taking a break over the festive period to recharge the batteries ready to be fighting fit for 2010. The office will close around mid afternoon on Christmas Eve and re-open bright and early on January 4th 2010.
For any [...]

Well here we are, nearing the end of 2009. Let’s not beat around the bush; it’s been a pretty hard year for the vast majority of businesses. Anyone who tells you otherwise is probably telling a porky!
2009 has led many people to reflect long and hard on the direction their businesses are taking, Leapfrogg included. [...]

There is a famous quote in the world of sales and marketing; ‘half my advertising works, I just don’t know which half’. For businesses investing in a range of marketing channels, both online and offline, this is a common problem. This is particularly true when the goal of your marketing efforts is to have prospects [...]