I recently had the pleasure of attending Measurement Camp: A “global open-source movement” that was born to encourage the sharing of knowledge, ideas and theories about measuring social media. “A global open-source movement lends itself to the idea that, like open source software, all the ideas and secrets are publically shared and useable by all”.
Conceived [...]

At the turn of the year I wrote a post on this blog hoping predicting that the impending recession would see many of the aptly named ‘snake-oil SEO salesman’ go out of business as buyers become more aware of what is required to succeed in search engine marketing and in particular, demand that companies have [...]

We were lucky enough to pick up a third ‘best employer’ award in less than a year at last weeks inaugural Gatwick Diamond Business Awards. Adding to the two awards we picked up in 2008, it has been fantastic to be recognised for our hard work.
But why do we do it? Why do we spend [...]

We are delighted to announce that Leapfrogg is sponsoring the Brighton Twestival on the 12th February.
Twestival is a social event for users of the micro-blogging service Twitter (Twitter + Festival = Twestival).
The original Twestival, which took place in London last year, was organised by a small group of Twitterers who decided to organise an event [...]

So here we are, 2009, and as tends to the be the case at the turn of a new year, search marketers everywhere are making their predictions for search, social media, mobile and so on.
Amongst the articles that have caught my eye are those concerned with 2009 being the ‘year of ROI’. They all follow [...]