Last Thursday and Friday, I attended the Sheer B2B event in London; a marketing conference specifically for luxury and premium retailers. Like many of the companies in attendance, the event had a boutique feel to it with around 150 attendees on each day. With around 10 people each sat on a round tables the event [...]

Calling the UK’s premium home and garden retailers! We are delighted to announce the launch of a survey and round table event exploring how advanced, and how effective, premium retailers are in their use of digital marketing. This first survey is aimed at home and garden retailers with a further three, sector-specific surveys to follow [...]

As we draw towards the end of 2009, we thought it would be useful to compile a list of the most useful articles from the Froggblog written by our team of experts over the course of the last 12 months. It is by no means a definitive list of the key events of 2009 (there [...]

Recently a friend of mine had his website redeveloped and asked me to take a quick look after it had gone live. The site looked fairly good from the outset; well designed, clear and intuitive navigation and plenty of useful content.  However, the developers had launched the site without redirecting the pages from the old [...]

After reading Jill Whalen’s recent article “Is Most of SEO Just a Boondoggle?” (which I admit I was subconsciously drawn to because of the amusing title!) I was doubly intrigued by her subsequent interview with Andrew Goodman in which she upheld all of her claims. In these articles Whalen has set about trying to debunk [...]