Last Thursday and Friday, I attended the Sheer B2B event in London; a marketing conference specifically for luxury and premium retailers. Like many of the companies in attendance, the event had a boutique feel to it with around 150 attendees on each day. With around 10 people each sat on a round tables the event [...]

In part 1 I provided an introduction to social search and explained why it has been introduced. In part 2, I explain what it means for your digital marketing efforts.
To put it in simple terms, social search cements the need for companies to reach out to their target audience by increasing their use of, and [...]

In my last post, I introduced you to personalised search. In the second of this series of articles, aimed at helping you understand the latest developments in search, and what they mean for your digital marketing efforts, I’m turning my attention to social search.
What is social search?
Google’s social search feature allows you to see search [...]

Last time I introduced you to the concept of personalised search, explaining what it is and why it has been introduced by the big search players, namely Google. In this follow up post I explore some of the things you need to consider and actions you need to take to ensure your digital marketing strategy [...]

As you may have noticed in recent times, when conducting searches across the major engines the results you are presented with are looking very different to those of a few years ago. Thanks to the innovative attempts of big players such as Google and Bing to provide the richest, most varied and in particular most [...]