Hands up please those of you who’ve subscribed to a highly anticipated newsletter, to then be let down by its content? Worse still, receive a newsletter with content aimed for a different target audience (FYI: I have often received promotions for women’s wear since subscribing to a very large, online fashion retailer). Both outcomes are [...]

Leapfrogg has evolved into an all encompassing search-led, digital marketing company (and while that was a mouthful, is certainly more delicious than the above). As a result we will soon be adding another string to the bow and offering email marketing as a service to our clients.
The premise of this blog entry is to [...]