As this is our first post of 2010, I’d like to welcome you back and wish everyone a very Happy New Year!
And what a start to the year it has been. Wherever I turn recently I am being bombarded with news that many of the UK’s largest retailers enjoyed a roaring, and in some cases, [...]

What are bounce rates and how do they affect me? I hear you ask…
Well, for starters, Google Analytics defines a bounce as any visit where the visitor arrives on a site and views only one page before they exit. So, in the eyes of a search engine, high bounce rates are a good indicator of [...]

There is a famous quote in the world of sales and marketing; ‘half my advertising works, I just don’t know which half’. For businesses investing in a range of marketing channels, both online and offline, this is a common problem. This is particularly true when the goal of your marketing efforts is to have prospects [...]

As an Account Manager I regularly oversee website optimisation projects that involve the launch of a new website. In working in partnership with a client, and their developer on a new website project, we have the opportunity to optimise the site from the ground up, which presents significant benefits when compared to optimising an existing [...]

I recently had the pleasure of attending Measurement Camp: A “global open-source movement” that was born to encourage the sharing of knowledge, ideas and theories about measuring social media. “A global open-source movement lends itself to the idea that, like open source software, all the ideas and secrets are publically shared and useable by all”.
Conceived [...]