Archive for the ‘Analytics’ Category

How the big retailers conquered the recession (and the lessons you can learn from them)

As this is our first post of 2010, I’d like to welcome you back and wish everyone a very Happy New Year!
And what a start to the year it has been. Wherever I turn recently I am being bombarded with news that many of the UK’s largest retailers enjoyed a roaring, and in some cases, [...]

Improving your bounce rates…Jump to it!

What are bounce rates and how do they affect me? I hear you ask…
Well, for starters, Google Analytics defines a bounce as any visit where the visitor arrives on a site and views only one page before they exit. So, in the eyes of a search engine, high bounce rates are a good indicator of [...]

New call tracking solution launched

There is a famous quote in the world of sales and marketing; ā€˜half my advertising works, I just don’t know which half’. For businesses investing in a range of marketing channels, both online and offline, this is a common problem. This is particularly true when the goal of your marketing efforts is to have prospects [...]

25 things to remember when launching a new website

As an Account Manager I regularly oversee website optimisation projects that involve the launch of a new website. In working in partnership with a client, and their developer on a new website project, we have the opportunity to optimise the site from the ground up, which presents significant benefits when compared to optimising an existing [...]

Measurement camp: London May 2009

I recently had the pleasure of attending Measurement Camp: A ā€œglobal open-source movementā€ that was born to encourage the sharing of knowledge, ideas and theories about measuring social media. ā€œA global open-source movement lends itself to the idea that, like open source software, all the ideas and secrets are publically shared and useable by allā€.
Conceived [...]

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