Using Christmas 2017 trends to grow sales

As well as keeping on top of developments in retail strategy, our many years living and breathing retail has made the Leapfrogg team keen design trend spotters.

Although not always relevant to a consistent or seasonal product strategy, understanding how design and visual trends are developing is important when helping us make recommendations on how to keep merchandising and marketing imagery fresh, how to ensure email marketing is on trend and how your product images stay fresh and engaging on social media.

Rosie is a frequent speaker at Pulse and this year, came back with three main trends that had been spotted at the show:

Bloomsbury Christmas

Rosie’s favourite, Bloomsbury is a festive celebration of the dark interiors trend, rich, dark colours and textures, with big blooming florals. Layering is key to create a luxurious, sumptuous feel.

Rich burgundy, deep plum tones and navy are accentuated with the satin textures of orchid, magnolia petals and pearl.  Think luxe, butter soft leathers, with hints of opulent gold and richly scented candles to create an intimate and luxurious mood.

Decorate table tops with lavish floral arrangements and collections of exotic, metallic trinkets

A brand that brings the Bloomsbury Christmas to life is interiors stylist and designer Anna Hayman, for more inspiration on this trend, follow her on Instagram (her gold leather curtains are our particular fav!).

Nomadic Christmas

Gwen’s favourite, Nomadic Christmas is a combination of this year’s global nomad and scandi themes; the bare woods and simple, clean lines of scandi interiors are softened with rustic finishes, artisanal soft furnishings and oodles of greenery

This trend is embodied by a cool and calm palette of eucalyptus greens, warm greys, navy, charcoal and dark denim blue. Rich browns and pops of dusty pink add an earthy element.

Feature furniture pieces are made from bleached wood, draped in patch work and geometric patterned rugs and heavy rustic fabrics.

For the Christmas table, think heavy linens, crackle glazed artisanal bowls, miss-matching plate settings and wooden serving spoons.

For inspiration on this interiors trend, check out blogger Kate Young on Instagram.

Indulgent Christmas

Lucy’s favourite, the Indulgent Christmas trend explodes with excesses of glitter, tinsel, clashing brights and glitter, plenty of glitter!  High shine metallics and over the top decorations in man-made fibres and plastics, a room decorated in the Indulgent Christmas trend looks like a bomb went off in a party poppers factory and some unicorns tried to put it out with a glitter cannon.

Colours are vibrant and clashing, with Miami inspired colour combinations of turquoise, orange, pinks and lilacs adding lightness to the usual Christmas reds and golds

More is more with this interiors trend, so spray paint objects pink and tie them to the tree and cover everything in rainbow glitters – including yourselves!

Read blogger Sarah Akwisombe’s Christmas styling posts for inspiration on how to bring this trend to life.

We’ve put the following tips together to help you make the most of these trends:

  • Go through your product portfolio and identify any that could sit well into a trend, refresh the product copy if relevant and optimise for any trend related natural searches
  • Experiment with some of your paid search spend – what trend related search terms could you appropriately target to pull further traffic into your product pages?
  • Ensure your social team are incorporating relevant trend hashtags into their posts about your products, you could inspire engagement from a new audience if you’re are visible
  • Include nods to the trends that sit best with your products with any seasonal photography, to ensure your imagery stays fresh and ahead of the curve
  • Try product placement or developing a relationship with key bloggers within each trend niche – featuring in their marketing and media not only positions you well within a trend, but is worth PR riches


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