How retailers SHOULD mention the C word (Christmas) right now!

If you’re a regular to our blog you’ll know we preach Christmas planning every year! However with the growing popularity of Black Friday, and savvy shoppers starting their Christmas buying earlier every year planning your Christmas and pre-Christmas strategy now is essential to success.

Building on our recommendations from previous posts:

Tis the season to start planning for Christmas

Christmas in July what you should be doing now

We have even more top tips for you!

What do you customers want?

All good strategies should start with customer insight, ask your customers about their planned shopping behaviour for this year. A simple Survey using a tool like survey monkey can help you unlock data for planning your Christmas marketing strategy.

Will your customers be looking out for Black Friday and Cyber Monday deals? If so what deals most appeal to them?

Use this to test popularity of your Christmas Gifting products by asking your customers which ones they would be most interested in. Who they might be gifting for and how much they might be looking to spend.

Check in with them on what channels they use when researching there Christmas gifts, are they reading blogs? How important are reviews? What social channels do they focus on?

In a crowded space understanding what is most important to your customers will help you plan your budget and tactics effectively.

Social media

We talked lot in our previous post about getting you content right on social, making sure your potential customers have an exceptional experience with you is also not to be forgotten. With increased traffic, customers and sales making sure your customer service through all channels is impeccable is essential to creating happy customers.

With social media taking an ever more present seat in customer service, and those comments and conversation being available in the public arena up weighting your customer service staff is a must. Whilst that’s not rocket science ensuring you have enough time to train them and get them up to speed with your brand and social media guidelines, get them fluent in all the new product inventory and offers will only make for better customer service and improved sales.

So make sure staff and training is included in your budget.

Mobile first

Again not an unfamiliar message from us on optimising for mobile, with Google planned Mobile First index roll out if it’s not on your list to be looked at it should.

Google assures us it’s some months away but that shouldn’t stop you from getting started now. Here’s a couple of great articles on what mobile first mean and some tips on how to prepare from our friends are search engine land.

 

90 days may seem like a long time but it’ll be here before you know it. For support planning your Christmas strategy do not hesitate to get in touch

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