Well folks now that Halloween is over all thoughts are now firmly with the approaching Christmas sales season. Most retailers are now heading into their busiest time of year whether that is pre-Christmas gift buying or post-Christmas sales.
We always recommend that the Christmas marketing wheels start turning in July but for those retailers who have left it late (I hope not many of you!!) there are still things you can action now to maximise Christmas sales over the coming weeks.
Here are our 3 top tips that can be easily implemented now.
1.Christmas gift curation
If you sell products that are suitable as a gift then tell your customers about it! Create a separate category on your site labelled Christmas and put in it a selection of products you think are most likely to sell at Christmas or you want to particularly push. Use your paid search and clear links on the home page to drive customers to it that may be looking for gifts. In our time pressured society many consumers want you to make recommendations of great gifts to buy and why, so make it easy for them. Create sub categories “gifts for him” “gifts for her” “gifts under £20” etc. and include in your product descriptions why those products make great gifts and how quickly you can deliver them.
2.Talk to your customers about giving your products as gifts
I know it sounds obvious but you have a whole load of customers who have bought from you before that may not be thinking of you when it comes to buying presents for others. Make sure as part of your ongoing email marketing program that you are sending emails with content related specifically to Christmas gifting, not just Christmas offers (hopefully linking through to the Christmas section on your site).
3.Don’t forget key seasonal dates
Yes of course everyone knows about Black Friday, Cyber Monday etc. but just make sure you have your ducks in a row on what you are going to offer and when. Amazon have moved the goal posts again only this week by announcing 52 days of Black Friday sales with discounts galore up until 22nd Dec. They have even created a Black Friday section of the site. Whatever your take on promotional activity around these dates make sure you know what you are offering, for how long and how you are going to promote that activity across all of your channels. One tip is make sure you up weight your paid budgets for key sellers and key discounted products as well as brand around those key events to make sure you don’t miss out on traffic.
This post is short and sharp but is probably all you have time to digest in this busy season. Combine these quick tips with those from Lucy and Gwen in our previous Christmas marketing posts and you should be in a much stronger position this festive season not only to gain new customers but maximise their value into 2017.