The Hype: what’s hot and happening in premium retail this month?


Welcome to The Hype – our monthly digest of the hottest products, trends and innovations from the world of premium and luxury retail, hand-picked by our Premium Panel.




The Net Set launches

Last month saw the launch of the Net-A-Porter’s highly anticipated social network – The Net Set.

The Net Set allows you to virtually shop with the most stylish women on the planet, including the likes of Poppy Delevigne and Laura Bailey, as well as a community of like-minded fashion fans, sorted into ‘style tribes.’ Features include being able to shop any item directly from the app, and if you upload your own style or outfit, their image recognition tool will find similar styles for you to shop.

We’ve written up some of our thoughts in a blog post here. The general consensus is that it’s a great app that really adds value to the Net-A-Porter shopping experience. We just wish everything wasn’t so expensive!

Walls Ice Cream x ASOS

The iconic ice cream brand Walls and online retailer ASOS have teamed up to create a 16-piece kitsch collection inspired by your favourite retro ice lollies, including Twisters, Rocket lollies, Feasts and Mini Milks.

The festival-friendly collaboration launched this week and features crop tops, sequinned mini-dresses, jumpsuits, socks, novelty Feast clutches, and Twister-inspired shoes.

Check out the full collection here.

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H&M x Balmain

Last month, the creative director of the Parisian house of Balmain, Olivier Rousteing, revealed that he was collaborating with high-street giant H&M for their next designer collaboration. The collection will hit the stores on November the 5th, and will feature clothing and accessories for both women and men.

Rousteing’s aesthetic is full on glamour and it will be interesting to see how this translates to the high street. Either way, we predict a sell-out!

Choo Hound by Jimmy Choo

Last month Brazilian artist Rafael Mantesso and his Bull Terrier, Jimmy, collaborated with Jimmy Choo to launch Choo Hound – a capsule collection of leather accessories.

Mantesso captured the attention of dog lovers all over the world last year when his playful illustrations of Jimmy went viral across instagram and the internet. Jimmy Choo’s Creative Director was so enchanted by Mantesso’s illustrations that she approached him directly to create a series of fun, tongue in cheek drawings of Jimmy to decorate a capsule collection of leather accessories.

The Pre-Fall 2015 collection includes tote bags, purses, cosmetic bags and iPhone cases and some seriously special leather dog collars. We think our office dog, Nora, would look great in one!

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Karen Walker and Liberty

Liberty’s latest collaboration sees the iconic London department store lend its prints to Karen Walker’s eyewear. Choose from the Super Duper Strength, Harvest and Number One sunglasses styles in one of three Pereira print colourways.

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Tom Dixon Sample Sale

If you’re in London this weekend, we recommend popping into Tom Dixon’s Sample Sale in Islington. Tom Dixon designs stunning, contemporary homewares. The sample sale runs from 5-7th june and will stock lighting, furniture and accessories at up to 70% off. More information here.

See you next month!


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